Don’t Make Another PDF What biopharma has in common with legal and banking is a penchant for creating PDFs as reference guides for everything. The opportunity is now to pivot to a much more personal approach that moves the needle in patient communication. It just didn’t add up. The shipping record was clear: we had sent Written by Phil Storer September 30, 2020October 13, 2020
It’s Time to Rethink the Doctor Discussion Guide Being confronted with a serious health condition is an uphill battle, a journey through uncharted territory or rough waters, a heavy lift—pick your metaphor. In any case, having a map is good but it can’t substitute an actual guide, a human with experience and knowledge about the path forward. I Written by Phil Storer September 9, 2020October 22, 2020
COVID-19 Makes Digital Patient Engagement More Important Than Ever As a general population, COVID-19 has made us reassess how we engage with our communities. Gone are the days—at least for now—of live engagements and in-person interactions. We’ve embraced digital communications more than ever before, lighting up each other’s devices with the latest TikTok v Written by Phil Storer June 5, 2020August 25, 2020
The Five Patient Engagement Trends for 2021 Written by Oliver Portmann December 18, 2020December 18, 2020
Three Things That Make Your Brand Patient Ready Written by Molly Scarbrough October 23, 2020October 28, 2020
Honoring Those Who Wear These Colors Every Day Written by Oliver Portmann July 22, 2020August 25, 2020
