Empathy in Digital Healthcare: A Compassionate Approach to Patient Well-being In the ever-evolving landscape of digital interactions, fostering empathy and applying the “human touch” to digital communication plays the foundational role in shaping positive user experiences. Nowhere is this more crucial than in the healthcare space, where patients grappling with illness des Written by Phil Storer November 28, 2023November 28, 2023
Improve Your Health, Meet in Person By Phil Storer, as published in PM360, April 8, 2023 The way we live—and the way patients live—requires that we pay special attention to personal human interaction. As we plan our patient engagement strategies for the coming years, in-person interactions must be central to our vision. Here’s Written by Phil Storer April 19, 2023April 19, 2023
How to Partner with Patients and Improve Outcomes As published in PM360, November 17, 2021 We’ve grown accustomed to thinking that data and micro-targeting will get our content in front of exactly the right set of eyeballs at exactly the right time. Search engines, customer relationship management (CRM), social media, and mobile technology have g Written by Phil Storer January 9, 2022April 20, 2022
Don’t Make Another PDF What biopharma has in common with legal and banking is a penchant for creating PDFs as reference guides for everything. The opportunity is now to pivot to a much more personal approach that moves the needle in patient communication. It just didn’t add up. The shipping record was clear: we had sent Written by Phil Storer September 30, 2020October 13, 2020
It’s Time to Rethink the Doctor Discussion Guide Being confronted with a serious health condition is an uphill battle, a journey through uncharted territory or rough waters, a heavy lift—pick your metaphor. In any case, having a map is good but it can’t substitute an actual guide, a human with experience and knowledge about the path forward. I Written by Phil Storer September 9, 2020October 22, 2020
COVID-19 Makes Digital Patient Engagement More Important Than Ever As a general population, COVID-19 has made us reassess how we engage with our communities. Gone are the days—at least for now—of live engagements and in-person interactions. We’ve embraced digital communications more than ever before, lighting up each other’s devices with the latest TikTok v Written by Phil Storer June 5, 2020August 25, 2020
Patients Want Pharma to Provide Them with These 4 Things Written by Snow Staff September 20, 2022September 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics Written by Oliver Portmann April 2, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Written by Oliver Portmann December 18, 2020December 18, 2020
