The Three Core Ingredients of Lasting Patient Engagement By Blake Shewey As published in Pharmaceutical Executive, May 3, 2021 What makes patient engagement last? How do brands establish a presence in the patient community that spans the entire product lifecycle? On the occasion of our agency’s 20th anniversary, my colleagues and I came to these conclus Written by Snow Staff June 11, 2021April 20, 2022
A TikTok Campaign Blueprint TikTok is the seventh most used social platform in the world with 689 million active global users. Given its popularity, is this a platform that pharma marketers should use to engage with patients and doctors? The answer is, as always, it depends. The platform is particularly suited for unbranded ca Written by Mark Stechschulte June 11, 2021June 11, 2021
Patients Want Pharma to Provide Them with These 4 Things Written by Snow Staff September 20, 2022September 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics Written by Oliver Portmann April 2, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Written by Oliver Portmann December 18, 2020December 18, 2020
