Team Spotlight: Claudia Ziegler By Molly Gholson Claudia Ziegler loves, as she calls them, ‘grandma’ crafts. “I feel like I’m an old soul,” she laughs. “My team always jokes with me when I come into work, saying, ‘I have to tell you about this new bread I just baked!’ or ‘I finished my quilt last week!’” “I could talk […] Written by Snow Staff June 18, 2026June 18, 2026
Team Spotlight: Ella Dullea By Megan Woodward When Ella Dullea travels, she likes to notice the details most people ignore: how a thoughtful hotel check-in can reduce friction, how an airline sets expectations, or how a restaurant recovers when something goes wrong. She brings that same attention to healthcare, where the stakes are higher and the systems are more […] Written by Snow Staff May 15, 2026May 15, 2026
The End of DTC? Time to Rethink Patient Engagement By Lynn Kirkpatrick, as published in DTC Perspectives, November 11, 2025 If the FDA’s targeting of TV ads and social media influencers makes one thing clear, it’s that the biopharma industry is under the microscope. Promotions once considered “safe” are now fair game for untitled letters, warning letters and cease-and-desists. Understanding this new environment matters, […] Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Based on “From Outreach to Ownership: Why Co-Creation Should Start Now, And Never Stop,” by Linda Davis, published in PM360 September 19, 2025. Life sciences teams don’t just “reach” patients anymore. The goal is to build with them—early, often, and with intention. That’s the core argument of PM360’s recent Expert on Call piece by Linda […] Written by Snow Staff September 25, 2025October 23, 2025
Beyond Awareness: Modeling Shared Decision-Making in Patient Communications By Matthew Froestad, SVP, Client Services When patients struggle to see a clear, positive path forward, modeling a constructive journey can give them the confidence they need. When Coretta learned she had stage 4 non-small cell lung cancer, she was shell-shocked. She didn’t fit the profile, didn’t see it coming, and didn’t know what to […] Written by Snow Staff May 15, 2025October 23, 2025
Too Bot to Touch: When AI Needs Humans to Reach Its Potential By Blake Shewey, as published in PM360, November 21, 2024 With AI transforming the healthcare industry at a rapid pace, identifying which functions should remain in human hands becomes essential. As I got home from my last Patient Ambassador® training, the overwhelming sense of connection, of that deeply human bond all of the participants built […] Written by Snow Staff November 21, 2024October 23, 2025
Empathy in Digital Healthcare: A Compassionate Approach to Patient Well-being In the ever-evolving landscape of digital interactions, fostering empathy and applying the “human touch” to digital communication plays the foundational role in shaping positive user experiences. Nowhere is this more crucial than in the healthcare space, where patients grappling with illness deserve more than clinical expertise: they need compassion and empathy. No matter the platform, […] Written by Snow Staff November 28, 2023November 28, 2023
Moving Beyond the Transactional By Jenn Mason, as published in PM360, November 13, 2023 (…) When those closest to you have difficulty empathizing with the patient’s journey, imagine the value in being able to reliably offer that empathy to those patients in the market for your company’s products. (…) The moment a person learns that they are now a […] Written by Snow Staff November 13, 2023November 13, 2023
Patient Engagement: Navigating Commercial and Compliance Objectives By Jenn Mason, as published in PM360, June 16, 2023 Patient engagement is a classic “iceberg” field: There’s way more hidden below the surfact than the immediate optics suggest. For example, while people may intuit that empathy, logistical competence, and a call center infrastructure are critical components of patient engagement, they don’t always realize how research […] Written by Snow Staff June 20, 2023November 13, 2023
Improve Your Health, Meet in Person By Phil Storer, as published in PM360, April 8, 2023 The way we live—and the way patients live—requires that we pay special attention to personal human interaction. […] As we plan our patient engagement strategies for the coming years, in-person interactions must be central to our vision. Here’s why. Productivity and Serendipity For one, it’s […] Written by Snow Staff April 19, 2023April 19, 2023
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
