Team Spotlight: Dina Eisa By Molly Gholson Dina’s pharmacy was filling 800 to 1,000 prescriptions a day. She had just graduated from pharmacy school, and this was her first job—high volume and intense. The pharmacy technician would be posted at the counter interacting directly with the patients while the pharmacists worked behind the scenes. Dina recalls when a new […] Written by Snow Staff August 14, 2026August 14, 2026
Real is not a buzzword, it’s a practice The word “real” is used a lot in advertising right now. It is the word companies reach for when they want a campaign to feel human, to feel authentic. But many organizations view real as a tone they can write in their brief and call it a day. In a world where creative is starting […] Written by Snow Staff August 6, 2026August 6, 2026
Team Spotlight: Claudia Ziegler By Molly Gholson Claudia Ziegler loves, as she calls them, ‘grandma’ crafts. “I feel like I’m an old soul,” she laughs. “My team always jokes with me when I come into work, saying, ‘I have to tell you about this new bread I just baked!’ or ‘I finished my quilt last week!’” “I could talk […] Written by Snow Staff June 18, 2026June 18, 2026
Snow Companies: MM+M Agency 100 Profile While there’s no getting around the enormity of Omnicom’s acquisition of IPG and its impact on healthcare agencies, Blake Shewey, CEO of Snow Companies, says there were two profound moments where people — finally — exhaled. Following months of anxiety and speculation, shortly after the announcement that Snow would absorb YuzuYello, which specializes in patient […] Written by Snow Staff June 9, 2026August 24, 2026
Team Spotlight: Ella Dullea By Megan Woodward When Ella Dullea travels, she likes to notice the details most people ignore: how a thoughtful hotel check-in can reduce friction, how an airline sets expectations, or how a restaurant recovers when something goes wrong. She brings that same attention to healthcare, where the stakes are higher and the systems are more […] Written by Snow Staff May 15, 2026May 15, 2026
The End of DTC? Time to Rethink Patient Engagement By Lynn Kirkpatrick, as published in DTC Perspectives, November 11, 2025 If the FDA’s targeting of TV ads and social media influencers makes one thing clear, it’s that the biopharma industry is under the microscope. Promotions once considered “safe” are now fair game for untitled letters, warning letters and cease-and-desists. Understanding this new environment matters, […] Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Based on “From Outreach to Ownership: Why Co-Creation Should Start Now, And Never Stop,” by Linda Davis, published in PM360 September 19, 2025. Life sciences teams don’t just “reach” patients anymore. The goal is to build with them—early, often, and with intention. That’s the core argument of PM360’s recent Expert on Call piece by Linda […] Written by Snow Staff September 25, 2025October 23, 2025
Beyond Awareness: Modeling Shared Decision-Making in Patient Communications By Matthew Froestad, SVP, Client Services When patients struggle to see a clear, positive path forward, modeling a constructive journey can give them the confidence they need. When Coretta learned she had stage 4 non-small cell lung cancer, she was shell-shocked. She didn’t fit the profile, didn’t see it coming, and didn’t know what to […] Written by Snow Staff May 15, 2025October 23, 2025
Too Bot to Touch: When AI Needs Humans to Reach Its Potential By Blake Shewey, as published in PM360, November 21, 2024 With AI transforming the healthcare industry at a rapid pace, identifying which functions should remain in human hands becomes essential. As I got home from my last Patient Ambassador® training, the overwhelming sense of connection, of that deeply human bond all of the participants built […] Written by Snow Staff November 21, 2024October 23, 2025
Empathy in Digital Healthcare: A Compassionate Approach to Patient Well-being In the ever-evolving landscape of digital interactions, fostering empathy and applying the “human touch” to digital communication plays the foundational role in shaping positive user experiences. Nowhere is this more crucial than in the healthcare space, where patients grappling with illness deserve more than clinical expertise: they need compassion and empathy. No matter the platform, […] Written by Snow Staff November 28, 2023November 28, 2023
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
