News Real is not a buzzword, it’s a practice The word “real” is used a lot in advertising right now. It is the word companies reach for when they want a campaign to feel human, to feel authentic. But many organizations view real as a tone they can write in their brief and call it a day. In a world where creative is starting […] Written by Snow Staff August 6, 2026August 6, 2026 News Stories Team Spotlight Team Spotlight: Claudia Ziegler By Molly Gholson Claudia Ziegler loves, as she calls them, ‘grandma’ crafts. “I feel like I’m an old soul,” she laughs. “My team always jokes with me when I come into work, saying, ‘I have to tell you about this new bread I just baked!’ or ‘I finished my quilt last week!’” “I could talk […] Written by Snow Staff June 18, 2026June 18, 2026 News Stories Team Spotlight Team Spotlight: Ella Dullea By Megan Woodward When Ella Dullea travels, she likes to notice the details most people ignore: how a thoughtful hotel check-in can reduce friction, how an airline sets expectations, or how a restaurant recovers when something goes wrong. She brings that same attention to healthcare, where the stakes are higher and the systems are more […] Written by Snow Staff May 15, 2026May 15, 2026 News Newsletter Team Spotlight Team Spotlight: Nia Maya James Being a very social person, Nia Maya James loves going out, making connections, and meeting new people. Her interest in learning more about her fellow human beings is also what drew her to SNOW. Years before she joined the team, Nia Maya lost her father, and she often wished she could have heard about his […] Written by Oliver Portmann December 18, 2025November 21, 2025 Creative Newsletter Stories Team Spotlight Team Spotlight: Brett Moffitt Brett lives by an African proverb that says: “Calm seas do not make skillful sailors.” It reminds us that while adversity is often tough to bear, “it’s where growth happens.” Brett is no stranger to that fact. A few years before he joined SNOW, he had watched his father battle, and ultimately succumb to, an […] Written by Oliver Portmann December 4, 2025November 20, 2025 News Newsletter Read this Before You Automate Patient Content By Oliver Portmann, VP, Communications, Snow Companies “When you talk to a doctor or a lawyer, there’s medical privileges, legal privileges. There’s no current concept of that when you talk to an AI, but maybe there should be.” —Sam Altman, The Atlantic (2024) Take it from the CEO of OpenAI: Confidentiality and privacy protections are […] Written by Oliver Portmann December 1, 2025May 12, 2026 News Team Spotlight Team Spotlight: Carrie Smith If you ask Carrie Smith what motivates her at work, the answer is simple: the stories. Even the raw ones, the ones ambassadors tell before they know they’re ready, when they’re still finding their voice. That’s the kind of clarity you get from someone who found their calling through having felt lost in her own […] Written by Oliver Portmann November 19, 2025November 19, 2025 News Newsletter The End of DTC? Time to Rethink Patient Engagement By Lynn Kirkpatrick, as published in DTC Perspectives, November 11, 2025 If the FDA’s targeting of TV ads and social media influencers makes one thing clear, it’s that the biopharma industry is under the microscope. Promotions once considered “safe” are now fair game for untitled letters, warning letters and cease-and-desists. Understanding this new environment matters, […] Written by Snow Staff November 11, 2025November 11, 2025 News Newsletter Team Spotlight Team Spotlight: Olivia Gray If you ever talk to Olivia Gray about her work, you’ll notice something right away: she listens differently. She gives space—the kind that lets people breathe, open up, and feel heard. It’s a skill that might surprise you coming from someone who calls herself a complete introvert. But in her role as Senior Advocacy and […] Written by Oliver Portmann November 5, 2025November 4, 2025 News Team Spotlight Team Spotlight: Mara Lucas Originally from Yorktown, Virginia, Mara Lucas has spent nearly a decade and a half helping to shape the Ambassador experience at SNOW. As SVP of Ambassador Services, she oversees the Ambassador Management, Coaching, and Recruitment teams—three groups united by a single purpose: ensuring every patient Ambassador feels supported, prepared, and empowered to share their story. […] Written by Oliver Portmann October 23, 2025October 22, 2025 News Team Spotlight Team Spotlight: Nicole Gonzalez Born and raised in South Jersey, Nicole Gonzalez has now called Collingswood, NJ home for nearly two decades. Professionally, Nicole has had 11 years of experience as a foster care and adoption social worker. Her favorite part of that work was preserving children’s histories and helping them hold on to their stories. “I was passionate […] Written by Oliver Portmann October 16, 2025October 16, 2025 News Team Spotlight: Anna Cunningham Anna Cunningham grew up in Laurel Springs, New Jersey, and spent a decade in Portland, Oregon. Today she calls SNOW home—ten years strong this November. Her remit is wide and happily cross-functional: Design, Writing, the HUB, Editorial, Patient Worthy, and even a dash of Recruitment. If you’ve ever seen a knot of complexity at SNOW […] Written by Oliver Portmann October 8, 2025October 8, 2025
News Real is not a buzzword, it’s a practice The word “real” is used a lot in advertising right now. It is the word companies reach for when they want a campaign to feel human, to feel authentic. But many organizations view real as a tone they can write in their brief and call it a day. In a world where creative is starting […] Written by Snow Staff August 6, 2026August 6, 2026
News Stories Team Spotlight Team Spotlight: Claudia Ziegler By Molly Gholson Claudia Ziegler loves, as she calls them, ‘grandma’ crafts. “I feel like I’m an old soul,” she laughs. “My team always jokes with me when I come into work, saying, ‘I have to tell you about this new bread I just baked!’ or ‘I finished my quilt last week!’” “I could talk […] Written by Snow Staff June 18, 2026June 18, 2026
News Stories Team Spotlight Team Spotlight: Ella Dullea By Megan Woodward When Ella Dullea travels, she likes to notice the details most people ignore: how a thoughtful hotel check-in can reduce friction, how an airline sets expectations, or how a restaurant recovers when something goes wrong. She brings that same attention to healthcare, where the stakes are higher and the systems are more […] Written by Snow Staff May 15, 2026May 15, 2026
News Newsletter Team Spotlight Team Spotlight: Nia Maya James Being a very social person, Nia Maya James loves going out, making connections, and meeting new people. Her interest in learning more about her fellow human beings is also what drew her to SNOW. Years before she joined the team, Nia Maya lost her father, and she often wished she could have heard about his […] Written by Oliver Portmann December 18, 2025November 21, 2025
Creative Newsletter Stories Team Spotlight Team Spotlight: Brett Moffitt Brett lives by an African proverb that says: “Calm seas do not make skillful sailors.” It reminds us that while adversity is often tough to bear, “it’s where growth happens.” Brett is no stranger to that fact. A few years before he joined SNOW, he had watched his father battle, and ultimately succumb to, an […] Written by Oliver Portmann December 4, 2025November 20, 2025
News Newsletter Read this Before You Automate Patient Content By Oliver Portmann, VP, Communications, Snow Companies “When you talk to a doctor or a lawyer, there’s medical privileges, legal privileges. There’s no current concept of that when you talk to an AI, but maybe there should be.” —Sam Altman, The Atlantic (2024) Take it from the CEO of OpenAI: Confidentiality and privacy protections are […] Written by Oliver Portmann December 1, 2025May 12, 2026
News Team Spotlight Team Spotlight: Carrie Smith If you ask Carrie Smith what motivates her at work, the answer is simple: the stories. Even the raw ones, the ones ambassadors tell before they know they’re ready, when they’re still finding their voice. That’s the kind of clarity you get from someone who found their calling through having felt lost in her own […] Written by Oliver Portmann November 19, 2025November 19, 2025
News Newsletter The End of DTC? Time to Rethink Patient Engagement By Lynn Kirkpatrick, as published in DTC Perspectives, November 11, 2025 If the FDA’s targeting of TV ads and social media influencers makes one thing clear, it’s that the biopharma industry is under the microscope. Promotions once considered “safe” are now fair game for untitled letters, warning letters and cease-and-desists. Understanding this new environment matters, […] Written by Snow Staff November 11, 2025November 11, 2025
News Newsletter Team Spotlight Team Spotlight: Olivia Gray If you ever talk to Olivia Gray about her work, you’ll notice something right away: she listens differently. She gives space—the kind that lets people breathe, open up, and feel heard. It’s a skill that might surprise you coming from someone who calls herself a complete introvert. But in her role as Senior Advocacy and […] Written by Oliver Portmann November 5, 2025November 4, 2025
News Team Spotlight Team Spotlight: Mara Lucas Originally from Yorktown, Virginia, Mara Lucas has spent nearly a decade and a half helping to shape the Ambassador experience at SNOW. As SVP of Ambassador Services, she oversees the Ambassador Management, Coaching, and Recruitment teams—three groups united by a single purpose: ensuring every patient Ambassador feels supported, prepared, and empowered to share their story. […] Written by Oliver Portmann October 23, 2025October 22, 2025
News Team Spotlight Team Spotlight: Nicole Gonzalez Born and raised in South Jersey, Nicole Gonzalez has now called Collingswood, NJ home for nearly two decades. Professionally, Nicole has had 11 years of experience as a foster care and adoption social worker. Her favorite part of that work was preserving children’s histories and helping them hold on to their stories. “I was passionate […] Written by Oliver Portmann October 16, 2025October 16, 2025
News Team Spotlight: Anna Cunningham Anna Cunningham grew up in Laurel Springs, New Jersey, and spent a decade in Portland, Oregon. Today she calls SNOW home—ten years strong this November. Her remit is wide and happily cross-functional: Design, Writing, the HUB, Editorial, Patient Worthy, and even a dash of Recruitment. If you’ve ever seen a knot of complexity at SNOW […] Written by Oliver Portmann October 8, 2025October 8, 2025
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
