News The Three Core Ingredients of Lasting Patient Engagement By Blake Shewey As published in Pharmaceutical Executive, May 3, 2021 What makes patient engagement last? How do brands establish a presence in the patient community that spans the entire product lifecycle? On the occasion of our agency’s 20th anniversary, my colleagues and I came to these conclus Written by Snow Staff June 11, 2021June 17, 2021 Digital News A TikTok Campaign Blueprint TikTok is the seventh most used social platform in the world with 689 million active global users. Given its popularity, is this a platform that pharma marketers should use to engage with patients and doctors? The answer is, as always, it depends. The platform is particularly suited for unbranded ca Written by Mark Stechschulte June 11, 2021June 11, 2021 Creative News An Artistic Pursuit for Our Team Snow has talent: It’s a fact we’ve confirmed many times before, and here’s the latest example of artistic accomplishment among our staff. The Future Leadership Initiative (FLI) committee has hosted two sessions of Connect & Create: An Artistic Pursuit, a mindful art activity fo Written by Oliver Portmann June 8, 2021June 8, 2021 News Des De Souza Wins 2021 ELITE Award For two decades, Desdemona De Souza has honed her craft with the mind of a scientist and the soul of a caregiver. This year, PM360 has recognized our Associate Vice President’s contributions to the field of patient engagement by including her in the 2021 class of PM360 ELITE Award recipients. Written by Oliver Portmann May 17, 2021May 28, 2021 HR News Newsletter Uncategorized Blake Shewey Named President of Snow Companies Williamsburg, VA, May 5, 2021 – In the year of its twentieth anniversary, Snow Companies is significantly strengthening its leadership team with the promotion of Blake Shewey to President of the agency. Brenda Snow remains at the helm of the company as its CEO. Blake Shewey stands for a Written by Oliver Portmann May 5, 2021May 5, 2021 News Newsletter Every Pharma Marketer Should Apply These Regulatory Safeguards By Nicole Hoadley In March, I had the opportunity to participate in a panel at DIA. The topic was on influencer marketing and its legal and regulatory implications. The somewhat inconsistent way professionals use the vernacular is what stood out to me the most. We should fix that by clarifying Written by Snow Staff April 19, 2021April 23, 2021 Creative News Newsletter Snow’s Creative Team Featured Among the Greatest Creators Snow Companies’ Creative Team is being featured in PM360’s Greatest Creators Showcase and in the Greatest Creators Cover Competition. In the Showcase, Klara’s Talent has made the cut: a children’s book illustrated by our wonderful Sofia Melgunova. Klara’s Talent was in Written by Oliver Portmann April 11, 2021April 2, 2021 News Newsletter Brenda Snow is 2021 MM+M Hall of Femme Honoree The biopharma marketing trade magazine MM+M has today announced the 2021 class of Hall of Femme honorees. Brenda Snow, whose agency Snow Companies is celebrating its 20th year of existence this year, is listed among this distinguished group of women. Read MM+M’s short interview with Brenda her Written by Oliver Portmann April 6, 2021June 3, 2021 News Newsletter Getting the COVID Shot in Arms will Take More than Logistics To change the vaccine narrative, we need to apply narrative techniques As published in Pharmaceutical Executive, March 1, 2021 Serene music plays softly as we see aerial footage of a park landscape. Dave’s voice tells us how he found himself in the hospital after waking up from a coma. We see Dave Written by Oliver Portmann April 2, 2021April 2, 2021 News Newsletter Uncategorized Celebrating Diversity During Black History Month This month, we’re proud to celebrate our diversity in cooperation with OHG Voices and our internal Diversity, Equity & Inclusion (DE&I) Council. Join our Black History Month Patient Panel on February 25th at 4 p.m. ET. Abraham, Chifuan, and Wenora will share their unique perspectives a Written by Oliver Portmann February 9, 2021February 26, 2021 Digital News Newsletter Uncategorized Snow Companies and Pharming Win the Pharma Choice Award We’re proud to announce that Snow Companies, along with our client, Pharming, has won the 2020 Pharma Choice Award in the categories “App” and “Video.” Winners of the Pharma Choice Award are picked based on the number of votes they get from industry peers. The submissio Written by Oliver Portmann January 22, 2021January 22, 2021 Digital News Newsletter The Five Patient Engagement Trends for 2021 Do you remember that first Zoom team happy hour? We stayed at home and tried to get used to our “new normal.” Boy, did we get used to it! So much so that it no longer feels like the new normal, it’s just…normal. 2020 was when we got used to connecting virtually for things we Written by Oliver Portmann December 18, 2020December 18, 2020
News The Three Core Ingredients of Lasting Patient Engagement By Blake Shewey As published in Pharmaceutical Executive, May 3, 2021 What makes patient engagement last? How do brands establish a presence in the patient community that spans the entire product lifecycle? On the occasion of our agency’s 20th anniversary, my colleagues and I came to these conclus Written by Snow Staff June 11, 2021June 17, 2021
Digital News A TikTok Campaign Blueprint TikTok is the seventh most used social platform in the world with 689 million active global users. Given its popularity, is this a platform that pharma marketers should use to engage with patients and doctors? The answer is, as always, it depends. The platform is particularly suited for unbranded ca Written by Mark Stechschulte June 11, 2021June 11, 2021
Creative News An Artistic Pursuit for Our Team Snow has talent: It’s a fact we’ve confirmed many times before, and here’s the latest example of artistic accomplishment among our staff. The Future Leadership Initiative (FLI) committee has hosted two sessions of Connect & Create: An Artistic Pursuit, a mindful art activity fo Written by Oliver Portmann June 8, 2021June 8, 2021
News Des De Souza Wins 2021 ELITE Award For two decades, Desdemona De Souza has honed her craft with the mind of a scientist and the soul of a caregiver. This year, PM360 has recognized our Associate Vice President’s contributions to the field of patient engagement by including her in the 2021 class of PM360 ELITE Award recipients. Written by Oliver Portmann May 17, 2021May 28, 2021
HR News Newsletter Uncategorized Blake Shewey Named President of Snow Companies Williamsburg, VA, May 5, 2021 – In the year of its twentieth anniversary, Snow Companies is significantly strengthening its leadership team with the promotion of Blake Shewey to President of the agency. Brenda Snow remains at the helm of the company as its CEO. Blake Shewey stands for a Written by Oliver Portmann May 5, 2021May 5, 2021
News Newsletter Every Pharma Marketer Should Apply These Regulatory Safeguards By Nicole Hoadley In March, I had the opportunity to participate in a panel at DIA. The topic was on influencer marketing and its legal and regulatory implications. The somewhat inconsistent way professionals use the vernacular is what stood out to me the most. We should fix that by clarifying Written by Snow Staff April 19, 2021April 23, 2021
Creative News Newsletter Snow’s Creative Team Featured Among the Greatest Creators Snow Companies’ Creative Team is being featured in PM360’s Greatest Creators Showcase and in the Greatest Creators Cover Competition. In the Showcase, Klara’s Talent has made the cut: a children’s book illustrated by our wonderful Sofia Melgunova. Klara’s Talent was in Written by Oliver Portmann April 11, 2021April 2, 2021
News Newsletter Brenda Snow is 2021 MM+M Hall of Femme Honoree The biopharma marketing trade magazine MM+M has today announced the 2021 class of Hall of Femme honorees. Brenda Snow, whose agency Snow Companies is celebrating its 20th year of existence this year, is listed among this distinguished group of women. Read MM+M’s short interview with Brenda her Written by Oliver Portmann April 6, 2021June 3, 2021
News Newsletter Getting the COVID Shot in Arms will Take More than Logistics To change the vaccine narrative, we need to apply narrative techniques As published in Pharmaceutical Executive, March 1, 2021 Serene music plays softly as we see aerial footage of a park landscape. Dave’s voice tells us how he found himself in the hospital after waking up from a coma. We see Dave Written by Oliver Portmann April 2, 2021April 2, 2021
News Newsletter Uncategorized Celebrating Diversity During Black History Month This month, we’re proud to celebrate our diversity in cooperation with OHG Voices and our internal Diversity, Equity & Inclusion (DE&I) Council. Join our Black History Month Patient Panel on February 25th at 4 p.m. ET. Abraham, Chifuan, and Wenora will share their unique perspectives a Written by Oliver Portmann February 9, 2021February 26, 2021
Digital News Newsletter Uncategorized Snow Companies and Pharming Win the Pharma Choice Award We’re proud to announce that Snow Companies, along with our client, Pharming, has won the 2020 Pharma Choice Award in the categories “App” and “Video.” Winners of the Pharma Choice Award are picked based on the number of votes they get from industry peers. The submissio Written by Oliver Portmann January 22, 2021January 22, 2021
Digital News Newsletter The Five Patient Engagement Trends for 2021 Do you remember that first Zoom team happy hour? We stayed at home and tried to get used to our “new normal.” Boy, did we get used to it! So much so that it no longer feels like the new normal, it’s just…normal. 2020 was when we got used to connecting virtually for things we Written by Oliver Portmann December 18, 2020December 18, 2020
Snow’s Creative Team Featured Among the Greatest Creators Written by Oliver Portmann April 11, 2021April 2, 2021
Celebrating Diversity During Black History Month Written by Oliver Portmann February 9, 2021February 26, 2021
Snow Companies and Pharming Win the Pharma Choice Award Written by Oliver Portmann January 22, 2021January 22, 2021
The Five Patient Engagement Trends for 2021 Written by Oliver Portmann December 18, 2020December 18, 2020
