News Newsletter Three Things That Make Your Brand Patient Ready There are a lot of brand managers who prioritize patient engagement, but not many who really understand how patient ready their brand is. Let’s try to clarify what that means. These days, brand marketers widely acknowledge how important it is to have a plan for engaging their patient communities. Written by Molly Scarbrough October 23, 2020October 28, 2020 News Newsletter Snow Companies Wins MM&M Awards Silver As COVID-19 started to upend our private, professional and public lives, Snow Companies immediately understood how serious its impact is on the 100 million people with chronic diseases. The patient-engagement agency created #IAmPatient to demonstrate how much can be done with user-generated content, Written by Oliver Portmann October 8, 2020October 27, 2020 News Newsletter Congratulations to the Trailblazer Marketing Team of the Year 2020 There are many challenges for patients and their caregivers when faced with a serious diagnosis. This is especially true for rare, advanced cases of common diseases like cutaneous squamous cell carcinoma (CSCC), in cases where it has spread or cannot be cured by surgery or radiation. People have man Written by Oliver Portmann October 2, 2020October 2, 2020 News Newsletter Stories Don’t Make Another PDF What biopharma has in common with legal and banking is a penchant for creating PDFs as reference guides for everything. The opportunity is now to pivot to a much more personal approach that moves the needle in patient communication. It just didn’t add up. The shipping record was clear: we had sent Written by Phil Storer September 30, 2020October 13, 2020 Digital News It’s Time to Rethink the Doctor Discussion Guide Being confronted with a serious health condition is an uphill battle, a journey through uncharted territory or rough waters, a heavy lift—pick your metaphor. In any case, having a map is good but it can’t substitute an actual guide, a human with experience and knowledge about the path forward. I Written by Phil Storer September 9, 2020October 22, 2020 News Newsletter Uncategorized Honoring Those Who Wear These Colors Every Day Surgical Green, N95 White, Hospital Blue: Thank you to everyone who wears these colors in the fight against COVID-19. To honor those who work long hours and risk their lives to help us through the pandemic, Snow Companies is now proudly flying the #UniteInGratitude flag. Omnicom Health Group has lau Written by Oliver Portmann July 22, 2020August 25, 2020 News The Patient’s View: What Value Means to the Person Who Matters Most To best determine what it is that patients value, PM360 turned to companies that have a vast amount of experience working directly with patients. Brenda Snow, Founder & CEO of Snow Companies, reported that the pandemic situation could significantly affect retention and new patient starts if we Written by Oliver Portmann July 15, 2020July 15, 2020 News Stories Omnicom Health Group Launches #UniteInGratitude Campaign #UniteInGratitude is a national pro bono campaign to inspire unity of thankfulness, solidarity and support for healthcare workers across the country. It is meant to include and honor all healthcare workers—from doctors to nurses to techs to hospital cafeteria and cleaning staff—who are serving t Written by Oliver Portmann July 6, 2020July 22, 2020 News Move Fast and Build Things PM360, June 4, 2020 Nobody likes uncertainty. Uncertainty causes markets to drop, projects to be put on hold, and approvals to be questioned. But if we allow anxiety to paralyze us, we’re trading uncertain success for certain failure. So how do we enable a risk-averse industry that hates uncertain Written by Jessica Proffitt June 9, 2020June 11, 2020 News Newsletter Snow Wins 8 Telly Awards With its 8 awards this year, Snow joins a prestigious group of winners and entries representing (among others) Bloomberg, CBS, Comcast, Discovery Communications, Disney, ESPN, FleishmanHillard, Fox, HBO, Hearst, Microsoft, MLB, NBC, PBS, The History Channel, Time Warner, Viacom, and Vice. Written by Oliver Portmann June 5, 2020June 8, 2020 Digital News Newsletter COVID-19 Makes Digital Patient Engagement More Important Than Ever As a general population, COVID-19 has made us reassess how we engage with our communities. Gone are the days—at least for now—of live engagements and in-person interactions. We’ve embraced digital communications more than ever before, lighting up each other’s devices with the latest TikTok v Written by Phil Storer June 5, 2020August 25, 2020 Newsletter Stories Meet the Girl Behind “#IAmPatient” Teenage Edition Inspired by the success of Snow Companies’ #IAmPatient campaign, Kylee Wood (17) has initiated a teenage version of #IAmPatient to encourage her peers to keep their loved ones safe by staying home. The video has since gone viral. Watch her talk about her experience and share a song she wrote a Written by Stephanie Asquith June 5, 2020June 8, 2020
News Newsletter Three Things That Make Your Brand Patient Ready There are a lot of brand managers who prioritize patient engagement, but not many who really understand how patient ready their brand is. Let’s try to clarify what that means. These days, brand marketers widely acknowledge how important it is to have a plan for engaging their patient communities. Written by Molly Scarbrough October 23, 2020October 28, 2020
News Newsletter Snow Companies Wins MM&M Awards Silver As COVID-19 started to upend our private, professional and public lives, Snow Companies immediately understood how serious its impact is on the 100 million people with chronic diseases. The patient-engagement agency created #IAmPatient to demonstrate how much can be done with user-generated content, Written by Oliver Portmann October 8, 2020October 27, 2020
News Newsletter Congratulations to the Trailblazer Marketing Team of the Year 2020 There are many challenges for patients and their caregivers when faced with a serious diagnosis. This is especially true for rare, advanced cases of common diseases like cutaneous squamous cell carcinoma (CSCC), in cases where it has spread or cannot be cured by surgery or radiation. People have man Written by Oliver Portmann October 2, 2020October 2, 2020
News Newsletter Stories Don’t Make Another PDF What biopharma has in common with legal and banking is a penchant for creating PDFs as reference guides for everything. The opportunity is now to pivot to a much more personal approach that moves the needle in patient communication. It just didn’t add up. The shipping record was clear: we had sent Written by Phil Storer September 30, 2020October 13, 2020
Digital News It’s Time to Rethink the Doctor Discussion Guide Being confronted with a serious health condition is an uphill battle, a journey through uncharted territory or rough waters, a heavy lift—pick your metaphor. In any case, having a map is good but it can’t substitute an actual guide, a human with experience and knowledge about the path forward. I Written by Phil Storer September 9, 2020October 22, 2020
News Newsletter Uncategorized Honoring Those Who Wear These Colors Every Day Surgical Green, N95 White, Hospital Blue: Thank you to everyone who wears these colors in the fight against COVID-19. To honor those who work long hours and risk their lives to help us through the pandemic, Snow Companies is now proudly flying the #UniteInGratitude flag. Omnicom Health Group has lau Written by Oliver Portmann July 22, 2020August 25, 2020
News The Patient’s View: What Value Means to the Person Who Matters Most To best determine what it is that patients value, PM360 turned to companies that have a vast amount of experience working directly with patients. Brenda Snow, Founder & CEO of Snow Companies, reported that the pandemic situation could significantly affect retention and new patient starts if we Written by Oliver Portmann July 15, 2020July 15, 2020
News Stories Omnicom Health Group Launches #UniteInGratitude Campaign #UniteInGratitude is a national pro bono campaign to inspire unity of thankfulness, solidarity and support for healthcare workers across the country. It is meant to include and honor all healthcare workers—from doctors to nurses to techs to hospital cafeteria and cleaning staff—who are serving t Written by Oliver Portmann July 6, 2020July 22, 2020
News Move Fast and Build Things PM360, June 4, 2020 Nobody likes uncertainty. Uncertainty causes markets to drop, projects to be put on hold, and approvals to be questioned. But if we allow anxiety to paralyze us, we’re trading uncertain success for certain failure. So how do we enable a risk-averse industry that hates uncertain Written by Jessica Proffitt June 9, 2020June 11, 2020
News Newsletter Snow Wins 8 Telly Awards With its 8 awards this year, Snow joins a prestigious group of winners and entries representing (among others) Bloomberg, CBS, Comcast, Discovery Communications, Disney, ESPN, FleishmanHillard, Fox, HBO, Hearst, Microsoft, MLB, NBC, PBS, The History Channel, Time Warner, Viacom, and Vice. Written by Oliver Portmann June 5, 2020June 8, 2020
Digital News Newsletter COVID-19 Makes Digital Patient Engagement More Important Than Ever As a general population, COVID-19 has made us reassess how we engage with our communities. Gone are the days—at least for now—of live engagements and in-person interactions. We’ve embraced digital communications more than ever before, lighting up each other’s devices with the latest TikTok v Written by Phil Storer June 5, 2020August 25, 2020
Newsletter Stories Meet the Girl Behind “#IAmPatient” Teenage Edition Inspired by the success of Snow Companies’ #IAmPatient campaign, Kylee Wood (17) has initiated a teenage version of #IAmPatient to encourage her peers to keep their loved ones safe by staying home. The video has since gone viral. Watch her talk about her experience and share a song she wrote a Written by Stephanie Asquith June 5, 2020June 8, 2020
Three Things That Make Your Brand Patient Ready Written by Molly Scarbrough October 23, 2020October 28, 2020
Honoring Those Who Wear These Colors Every Day Written by Oliver Portmann July 22, 2020August 25, 2020
COVID-19 Makes Digital Patient Engagement More Important Than Ever Written by Phil Storer June 5, 2020August 25, 2020
