Digital News Uncategorized Patients Biggest Winners at DTC National Patient-friendly initiatives, as conducted by SNOW, have won major industry recognition last week at the DTC National Advertising Awards. Many of our initiatives made it to the finals, and our teams ended up winning Gold, Silver, Bronze, and Honorable Mentions. What’s striking is that most of Written by Oliver Portmann April 25, 2022April 25, 2022 News Liberating Patients from Their Own Four Walls By Lynn Kirkpatrick, as published in PM360, April 16, 2022 Medicine is a high-involvement category. Decisions aren’t made on a whim; a process involving several stakeholders is required before the product is actually used in a patient. If you’re living with a serious health condition, chances ar Written by Snow Staff April 16, 2022April 20, 2022 News Uncategorized Watch Blake and Brenda’s Interview with PM360 Well-known industry insider Andrew Matthius from PM360 has interviewed Blake and Brenda on the occasion of SNOW’s 20th anniversary about “The Evolution of Patient Engagement”. Check out the video recording and transcript here: Written by Oliver Portmann March 22, 2022March 30, 2022 Creative Digital News Uncategorized Snow Wins Pharma Choice Awards Williamsburg, VA, February 1, 2021— PM360 has named the Optune Blog as the Consumer Website Pharma Choice Gold winner. It has also made Patient Worthy’s podcast “Wait How Do You Spell That” the Silver winner in the Unbranded category. Optune is a medical device for people living with g Written by Oliver Portmann February 1, 2022March 2, 2022 News Blake Shewey on 40 Under 40 List MM+M has unveiled its 2022 class of 40 Under 40, a program that celebrates the industry’s brightest and most accomplished young leaders. Among them: Blake Shewey, President of SNOW. In May 2021, Snow Companies promoted Blake Shewey to the role of President. Her responsibilities touch all departme Written by Oliver Portmann January 25, 2022January 25, 2022 News How to Partner with Patients and Improve Outcomes As published in PM360, November 17, 2021 We’ve grown accustomed to thinking that data and micro-targeting will get our content in front of exactly the right set of eyeballs at exactly the right time. Search engines, customer relationship management (CRM), social media, and mobile technology have g Written by Phil Storer January 9, 2022April 20, 2022 HR News Uncategorized SNOW Named Place To Be Check out our profile among MM&M’s selection of Places to Be: https://view.ceros.com/haymarket-media/mock2-5-1/p/1 You can find our job openings here: https://snow-companies.com/job-openings Written by Oliver Portmann December 17, 2021December 17, 2021 News Uncategorized Proud of our Volunteers SNOW is proud to support our employees’ efforts to make our community more compassionate, peaceful, and healthy. This week, two of our account teams donated their time in support of the Williamsburg House of Mercy, supporting people in our community who don’t currently have a place to li Written by Oliver Portmann December 17, 2021December 17, 2021 Creative Digital News Uncategorized SNOW and Pharming Featured in the PM360 Innovations Issue The RUCONEST® (C1 esterase inhibitor ) Account Takeovers have been selected as this year’s Innovative Strategy in the PM360 Innovations Issue. In 2021, Pharming partnered with Snow Companies to transform RUCONEST’s social media channels. We launched four patient “accou Written by Oliver Portmann December 14, 2021December 14, 2021 Creative News Uncategorized Klara’s Talent Wins Silver at the DTC National Advertising Awards Alexion and Snow Companies have won Silver at this year’s DTC National Advertising Awards for Klara’s Talent, a children’s book illustrated by SNOW’s Sofia Melgunova. Earlier this year, Klara’s Talent was also featured in the PM360 Greatest Creators Showcase. The book was inspir Written by Oliver Portmann October 27, 2021November 1, 2021 News Stories Uncategorized Patients Are Front and Center During Snow Companies’ 20th Anniversary Celebrations Williamsburg, VA, October 26, 2021 – This year, the patient engagement agency Snow Companies looks back at 20 years of its history. Over these years, SNOW has worked with large numbers of patients and captured their stories. The agency is now highlighting 20 of these stories at 20patients.com Written by Oliver Portmann October 26, 2021November 1, 2021 Uncategorized Congratulations to the 2021 Trailblazer Award Winners Thursday night, PM360 celebrated our industry’s best marketing minds with the annual Trailblazer Awards. Snow, Omnicom Health Group, and our clients have brought home a number of honors. We would like to congratulate all the winners, and are proud to be partnering with many of them. Here are a Written by Oliver Portmann September 24, 2021September 24, 2021
Digital News Uncategorized Patients Biggest Winners at DTC National Patient-friendly initiatives, as conducted by SNOW, have won major industry recognition last week at the DTC National Advertising Awards. Many of our initiatives made it to the finals, and our teams ended up winning Gold, Silver, Bronze, and Honorable Mentions. What’s striking is that most of Written by Oliver Portmann April 25, 2022April 25, 2022
News Liberating Patients from Their Own Four Walls By Lynn Kirkpatrick, as published in PM360, April 16, 2022 Medicine is a high-involvement category. Decisions aren’t made on a whim; a process involving several stakeholders is required before the product is actually used in a patient. If you’re living with a serious health condition, chances ar Written by Snow Staff April 16, 2022April 20, 2022
News Uncategorized Watch Blake and Brenda’s Interview with PM360 Well-known industry insider Andrew Matthius from PM360 has interviewed Blake and Brenda on the occasion of SNOW’s 20th anniversary about “The Evolution of Patient Engagement”. Check out the video recording and transcript here: Written by Oliver Portmann March 22, 2022March 30, 2022
Creative Digital News Uncategorized Snow Wins Pharma Choice Awards Williamsburg, VA, February 1, 2021— PM360 has named the Optune Blog as the Consumer Website Pharma Choice Gold winner. It has also made Patient Worthy’s podcast “Wait How Do You Spell That” the Silver winner in the Unbranded category. Optune is a medical device for people living with g Written by Oliver Portmann February 1, 2022March 2, 2022
News Blake Shewey on 40 Under 40 List MM+M has unveiled its 2022 class of 40 Under 40, a program that celebrates the industry’s brightest and most accomplished young leaders. Among them: Blake Shewey, President of SNOW. In May 2021, Snow Companies promoted Blake Shewey to the role of President. Her responsibilities touch all departme Written by Oliver Portmann January 25, 2022January 25, 2022
News How to Partner with Patients and Improve Outcomes As published in PM360, November 17, 2021 We’ve grown accustomed to thinking that data and micro-targeting will get our content in front of exactly the right set of eyeballs at exactly the right time. Search engines, customer relationship management (CRM), social media, and mobile technology have g Written by Phil Storer January 9, 2022April 20, 2022
HR News Uncategorized SNOW Named Place To Be Check out our profile among MM&M’s selection of Places to Be: https://view.ceros.com/haymarket-media/mock2-5-1/p/1 You can find our job openings here: https://snow-companies.com/job-openings Written by Oliver Portmann December 17, 2021December 17, 2021
News Uncategorized Proud of our Volunteers SNOW is proud to support our employees’ efforts to make our community more compassionate, peaceful, and healthy. This week, two of our account teams donated their time in support of the Williamsburg House of Mercy, supporting people in our community who don’t currently have a place to li Written by Oliver Portmann December 17, 2021December 17, 2021
Creative Digital News Uncategorized SNOW and Pharming Featured in the PM360 Innovations Issue The RUCONEST® (C1 esterase inhibitor ) Account Takeovers have been selected as this year’s Innovative Strategy in the PM360 Innovations Issue. In 2021, Pharming partnered with Snow Companies to transform RUCONEST’s social media channels. We launched four patient “accou Written by Oliver Portmann December 14, 2021December 14, 2021
Creative News Uncategorized Klara’s Talent Wins Silver at the DTC National Advertising Awards Alexion and Snow Companies have won Silver at this year’s DTC National Advertising Awards for Klara’s Talent, a children’s book illustrated by SNOW’s Sofia Melgunova. Earlier this year, Klara’s Talent was also featured in the PM360 Greatest Creators Showcase. The book was inspir Written by Oliver Portmann October 27, 2021November 1, 2021
News Stories Uncategorized Patients Are Front and Center During Snow Companies’ 20th Anniversary Celebrations Williamsburg, VA, October 26, 2021 – This year, the patient engagement agency Snow Companies looks back at 20 years of its history. Over these years, SNOW has worked with large numbers of patients and captured their stories. The agency is now highlighting 20 of these stories at 20patients.com Written by Oliver Portmann October 26, 2021November 1, 2021
Uncategorized Congratulations to the 2021 Trailblazer Award Winners Thursday night, PM360 celebrated our industry’s best marketing minds with the annual Trailblazer Awards. Snow, Omnicom Health Group, and our clients have brought home a number of honors. We would like to congratulate all the winners, and are proud to be partnering with many of them. Here are a Written by Oliver Portmann September 24, 2021September 24, 2021
Every Pharma Marketer Should Apply These Regulatory Safeguards Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics Written by Oliver Portmann April 2, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Written by Oliver Portmann December 18, 2020December 18, 2020
Three Things That Make Your Brand Patient Ready Written by Molly Scarbrough October 23, 2020October 28, 2020
