Creative News Uncategorized Klara’s Talent Wins Silver at the DTC National Advertising Awards Alexion and Snow Companies have won Silver at this year’s DTC National Advertising Awards for Klara’s Talent, a children’s book illustrated by SNOW’s Sofia Melgunova. Earlier this year, Klara’s Talent was also featured in the PM360 Greatest Creators Showcase. The book was inspir Written by Oliver Portmann October 27, 2021November 1, 2021 News Stories Uncategorized Patients Are Front and Center During Snow Companies’ 20th Anniversary Celebrations Williamsburg, VA, October 26, 2021 – This year, the patient engagement agency Snow Companies looks back at 20 years of its history. Over these years, SNOW has worked with large numbers of patients and captured their stories. The agency is now highlighting 20 of these stories at 20patients.com Written by Oliver Portmann October 26, 2021November 1, 2021 Uncategorized Congratulations to the 2021 Trailblazer Award Winners Thursday night, PM360 celebrated our industry’s best marketing minds with the annual Trailblazer Awards. Snow, Omnicom Health Group, and our clients have brought home a number of honors. We would like to congratulate all the winners, and are proud to be partnering with many of them. Here are a Written by Oliver Portmann September 24, 2021September 24, 2021 Creative News Uncategorized Snow and Clients on the 2021 Trailblazer List PM360 has published its list of finalists and winners of the 2021 Trailblazer Award. Snow and our clients feature prominently among the initiative finalists. Congratulations to our team members, who have been involved in the development of Alexion’s aHUS Journey Patient Resource Kit and Takeda Written by Oliver Portmann August 12, 2021August 17, 2021 News The Three Core Ingredients of Lasting Patient Engagement By Blake Shewey As published in Pharmaceutical Executive, May 3, 2021 What makes patient engagement last? How do brands establish a presence in the patient community that spans the entire product lifecycle? On the occasion of our agency’s 20th anniversary, my colleagues and I came to these conclus Written by Snow Staff June 11, 2021August 5, 2021 Digital News A TikTok Campaign Blueprint TikTok is the seventh most used social platform in the world with 689 million active global users. Given its popularity, is this a platform that pharma marketers should use to engage with patients and doctors? The answer is, as always, it depends. The platform is particularly suited for unbranded ca Written by Mark Stechschulte June 11, 2021June 11, 2021 Creative News An Artistic Pursuit for Our Team Snow has talent: It’s a fact we’ve confirmed many times before, and here’s the latest example of artistic accomplishment among our staff. The Future Leadership Initiative (FLI) committee has hosted two sessions of Connect & Create: An Artistic Pursuit, a mindful art activity fo Written by Oliver Portmann June 8, 2021June 8, 2021 News Des De Souza Wins 2021 ELITE Award For two decades, Desdemona De Souza has honed her craft with the mind of a scientist and the soul of a caregiver. This year, PM360 has recognized our Associate Vice President’s contributions to the field of patient engagement by including her in the 2021 class of PM360 ELITE Award recipients. Written by Oliver Portmann May 17, 2021May 28, 2021 HR News Newsletter Uncategorized Blake Shewey Named President of Snow Companies Williamsburg, VA, May 5, 2021 – In the year of its twentieth anniversary, Snow Companies is significantly strengthening its leadership team with the promotion of Blake Shewey to President of the agency. Brenda Snow remains at the helm of the company as its CEO. Blake Shewey stands for a Written by Oliver Portmann May 5, 2021May 5, 2021 News Newsletter Every Pharma Marketer Should Apply These Regulatory Safeguards By Nicole Hoadley In March, I had the opportunity to participate in a panel at DIA. The topic was on influencer marketing and its legal and regulatory implications. The somewhat inconsistent way professionals use the vernacular is what stood out to me the most. We should fix that by clarifying Written by Snow Staff April 19, 2021April 23, 2021 Creative News Newsletter Snow’s Creative Team Featured Among the Greatest Creators Snow Companies’ Creative Team is being featured in PM360’s Greatest Creators Showcase and in the Greatest Creators Cover Competition. In the Showcase, Klara’s Talent has made the cut: a children’s book illustrated by our wonderful Sofia Melgunova. Klara’s Talent was in Written by Oliver Portmann April 11, 2021April 2, 2021 News Newsletter Brenda Snow is 2021 MM+M Hall of Femme Honoree The biopharma marketing trade magazine MM+M has today announced the 2021 class of Hall of Femme honorees. Brenda Snow, whose agency Snow Companies is celebrating its 20th year of existence this year, is listed among this distinguished group of women. Read MM+M’s short interview with Brenda her Written by Oliver Portmann April 6, 2021August 17, 2021
Creative News Uncategorized Klara’s Talent Wins Silver at the DTC National Advertising Awards Alexion and Snow Companies have won Silver at this year’s DTC National Advertising Awards for Klara’s Talent, a children’s book illustrated by SNOW’s Sofia Melgunova. Earlier this year, Klara’s Talent was also featured in the PM360 Greatest Creators Showcase. The book was inspir Written by Oliver Portmann October 27, 2021November 1, 2021
News Stories Uncategorized Patients Are Front and Center During Snow Companies’ 20th Anniversary Celebrations Williamsburg, VA, October 26, 2021 – This year, the patient engagement agency Snow Companies looks back at 20 years of its history. Over these years, SNOW has worked with large numbers of patients and captured their stories. The agency is now highlighting 20 of these stories at 20patients.com Written by Oliver Portmann October 26, 2021November 1, 2021
Uncategorized Congratulations to the 2021 Trailblazer Award Winners Thursday night, PM360 celebrated our industry’s best marketing minds with the annual Trailblazer Awards. Snow, Omnicom Health Group, and our clients have brought home a number of honors. We would like to congratulate all the winners, and are proud to be partnering with many of them. Here are a Written by Oliver Portmann September 24, 2021September 24, 2021
Creative News Uncategorized Snow and Clients on the 2021 Trailblazer List PM360 has published its list of finalists and winners of the 2021 Trailblazer Award. Snow and our clients feature prominently among the initiative finalists. Congratulations to our team members, who have been involved in the development of Alexion’s aHUS Journey Patient Resource Kit and Takeda Written by Oliver Portmann August 12, 2021August 17, 2021
News The Three Core Ingredients of Lasting Patient Engagement By Blake Shewey As published in Pharmaceutical Executive, May 3, 2021 What makes patient engagement last? How do brands establish a presence in the patient community that spans the entire product lifecycle? On the occasion of our agency’s 20th anniversary, my colleagues and I came to these conclus Written by Snow Staff June 11, 2021August 5, 2021
Digital News A TikTok Campaign Blueprint TikTok is the seventh most used social platform in the world with 689 million active global users. Given its popularity, is this a platform that pharma marketers should use to engage with patients and doctors? The answer is, as always, it depends. The platform is particularly suited for unbranded ca Written by Mark Stechschulte June 11, 2021June 11, 2021
Creative News An Artistic Pursuit for Our Team Snow has talent: It’s a fact we’ve confirmed many times before, and here’s the latest example of artistic accomplishment among our staff. The Future Leadership Initiative (FLI) committee has hosted two sessions of Connect & Create: An Artistic Pursuit, a mindful art activity fo Written by Oliver Portmann June 8, 2021June 8, 2021
News Des De Souza Wins 2021 ELITE Award For two decades, Desdemona De Souza has honed her craft with the mind of a scientist and the soul of a caregiver. This year, PM360 has recognized our Associate Vice President’s contributions to the field of patient engagement by including her in the 2021 class of PM360 ELITE Award recipients. Written by Oliver Portmann May 17, 2021May 28, 2021
HR News Newsletter Uncategorized Blake Shewey Named President of Snow Companies Williamsburg, VA, May 5, 2021 – In the year of its twentieth anniversary, Snow Companies is significantly strengthening its leadership team with the promotion of Blake Shewey to President of the agency. Brenda Snow remains at the helm of the company as its CEO. Blake Shewey stands for a Written by Oliver Portmann May 5, 2021May 5, 2021
News Newsletter Every Pharma Marketer Should Apply These Regulatory Safeguards By Nicole Hoadley In March, I had the opportunity to participate in a panel at DIA. The topic was on influencer marketing and its legal and regulatory implications. The somewhat inconsistent way professionals use the vernacular is what stood out to me the most. We should fix that by clarifying Written by Snow Staff April 19, 2021April 23, 2021
Creative News Newsletter Snow’s Creative Team Featured Among the Greatest Creators Snow Companies’ Creative Team is being featured in PM360’s Greatest Creators Showcase and in the Greatest Creators Cover Competition. In the Showcase, Klara’s Talent has made the cut: a children’s book illustrated by our wonderful Sofia Melgunova. Klara’s Talent was in Written by Oliver Portmann April 11, 2021April 2, 2021
News Newsletter Brenda Snow is 2021 MM+M Hall of Femme Honoree The biopharma marketing trade magazine MM+M has today announced the 2021 class of Hall of Femme honorees. Brenda Snow, whose agency Snow Companies is celebrating its 20th year of existence this year, is listed among this distinguished group of women. Read MM+M’s short interview with Brenda her Written by Oliver Portmann April 6, 2021August 17, 2021
Snow’s Creative Team Featured Among the Greatest Creators Written by Oliver Portmann April 11, 2021April 2, 2021
Brenda Snow is 2021 MM+M Hall of Femme Honoree Written by Oliver Portmann April 6, 2021August 17, 2021
Celebrating Diversity During Black History Month Written by Oliver Portmann February 9, 2021February 26, 2021
Snow Companies and Pharming Win the Pharma Choice Award Written by Oliver Portmann January 22, 2021January 22, 2021
The Five Patient Engagement Trends for 2021 Written by Oliver Portmann December 18, 2020December 18, 2020
