Unlocking Patient Engagement: The FDA Wants You to Know This Career highs and lows sometimes feel random: We often call a success “lucky” and a setback “unfortunate.” In biopharma, we may think of a drug launch that turns out to be a blockbuster as such a lucky break. But possible setbacks lurk all along the drug life cycle: The molecule might not mee Written by Oliver Portmann March 11, 2024March 13, 2024
Patients Are Front and Center During Snow Companies’ 20th Anniversary Celebrations Williamsburg, VA, October 26, 2021 – This year, the patient engagement agency Snow Companies looks back at 20 years of its history. Over these years, SNOW has worked with large numbers of patients and captured their stories. The agency is now highlighting 20 of these stories at 20patients.com Written by Oliver Portmann October 26, 2021November 1, 2021
Don’t Make Another PDF What biopharma has in common with legal and banking is a penchant for creating PDFs as reference guides for everything. The opportunity is now to pivot to a much more personal approach that moves the needle in patient communication. It just didn’t add up. The shipping record was clear: we had sent Written by Snow Staff September 30, 2020October 13, 2020
Omnicom Health Group Launches #UniteInGratitude Campaign #UniteInGratitude is a national pro bono campaign to inspire unity of thankfulness, solidarity and support for healthcare workers across the country. It is meant to include and honor all healthcare workers—from doctors to nurses to techs to hospital cafeteria and cleaning staff—who are serving t Written by Oliver Portmann July 6, 2020July 22, 2020
Meet the Girl Behind “#IAmPatient” Teenage Edition Inspired by the success of Snow Companies’ #IAmPatient campaign, Kylee Wood (17) has initiated a teenage version of #IAmPatient to encourage her peers to keep their loved ones safe by staying home. The video has since gone viral. Watch her talk about her experience and share a song she wrote a Written by Stephanie Asquith June 5, 2020June 8, 2020
The Digital Transformation of Empathy Originally appeared in PM360 on April 7, 2020 by Phil Storer & Jon Irvine As marketers, we’ve been taught for decades to sugarcoat and photoshop an ideal image, often masking the stark reality of what it means to be inflicted by a disease. Meanwhile, those who seek the help of modern medicine Written by Jon Irvine May 19, 2020June 7, 2020
Patients Want Pharma to Provide Them with These 4 Things Written by Snow Staff September 20, 2022September 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics Written by Oliver Portmann April 2, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Written by Oliver Portmann December 18, 2020December 18, 2020