From Outreach to Ownership: Why Co-Creation Can’t Wait Based on “From Outreach to Ownership: Why Co-Creation Should Start Now, And Never Stop,” by Linda Davis, published in PM360 September 19, 2025. Life sciences teams don’t just “reach” patients anymore. The goal is to build with them—early, often, and with intention. That’s the core argu Written by Snow Staff September 25, 2025September 26, 2025
Publication Day! Brenda Snow’s “Diagnosed” Available Now Written by Oliver Portmann March 18, 2025March 18, 2025
Patients Want Pharma to Provide Them with These 4 Things Written by Snow Staff September 20, 2022September 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics Written by Oliver Portmann April 2, 2021April 20, 2022
