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Month: November 2023

Empathy

Empathy in Digital Healthcare: A Compassionate Approach to Patient Well-being

In the ever-evolving landscape of digital interactions, fostering empathy and applying the “human touch” to digital communication plays the foundational role in shaping positive user experiences. Nowhere is this more crucial than in the healthcare space, where patients grappling with illness des
Written by Snow Staff November 28, 2023November 28, 2023
HCPs applauding a patient

Moving Beyond the Transactional

By Jenn Mason, as published in PM360, November 13, 2023 (…) When those closest to you have difficulty empathizing with the patient’s journey, imagine the value in being able to reliably offer that empathy to those patients in the market for your company’s products. (…) The moment a p
Written by Snow Staff November 13, 2023November 13, 2023

FEATURED

A patient sharing his story in front of an audience at a podium in an office setting with inspirational pictures on the walls

The End of DTC? Time to Rethink Patient Engagement

Written by Snow Staff November 11, 2025November 11, 2025
Cocreation session

From Outreach to Ownership: Why Co-Creation Can’t Wait

Written by Snow Staff September 25, 2025October 23, 2025

Beyond Awareness: Modeling Shared Decision-Making in Patient Communications

Written by Snow Staff May 15, 2025October 23, 2025
Diagnosed book

Publication Day! Brenda Snow’s “Diagnosed” Available Now

Written by Oliver Portmann March 18, 2025March 18, 2025

The Hidden Value of Patient Voices: Redefining Success in Healthcare

Written by Amelia Eanes March 11, 2025October 23, 2025

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Recent Posts

  • The End of DTC? Time to Rethink Patient Engagement
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