Team Spotlight: Mara Lucas Originally from Yorktown, Virginia, Mara Lucas has spent nearly a decade and a half helping to shape the Ambassador experience at SNOW. As SVP of Ambassador Services, she oversees the Ambassador Management, Coaching, and Recruitment teams—three groups united by a single purpose: ensuring every patient Ambassador feels supported, prepared, and empowered to share their story. […] Written by Oliver Portmann October 23, 2025October 22, 2025
Team Spotlight: Nicole Gonzalez Born and raised in South Jersey, Nicole Gonzalez has now called Collingswood, NJ home for nearly two decades. Professionally, Nicole has had 11 years of experience as a foster care and adoption social worker. Her favorite part of that work was preserving children’s histories and helping them hold on to their stories. “I was passionate […] Written by Oliver Portmann October 16, 2025October 16, 2025
Team Spotlight: Anna Cunningham Anna Cunningham grew up in Laurel Springs, New Jersey, and spent a decade in Portland, Oregon. Today she calls SNOW home—ten years strong this November. Her remit is wide and happily cross-functional: Design, Writing, the HUB, Editorial, Patient Worthy, and even a dash of Recruitment. If you’ve ever seen a knot of complexity at SNOW […] Written by Oliver Portmann October 8, 2025October 8, 2025
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
