News Newsletter Stories Publication Day! Brenda Snow’s “Diagnosed” Available Now It’s publication day, and Brenda’s book “Diagnosed: The Essential Guide to Navigating the Patient’s Journey” is officially available. Find it at your favorite bookstore or order it online by going to brendasnow.com. Brenda is giving all of her proceeds from this book to Written by Oliver Portmann March 18, 2025March 18, 2025
News The Hidden Value of Patient Voices: Redefining Success in Healthcare By Amelia Eanes and Maggie Patry True patient engagement creates ripple effects that transform both clinical outcomes and business results in a measurable way. Measuring engagement isn’t just about numbers—it’s about the lives that are touched and the outcomes that are improved through Written by Amelia Eanes March 11, 2025April 15, 2025
News Newsletter Stories Too Bot to Touch: When AI Needs Humans to Reach Its Potential By Blake Shewey, as published in PM360, November 21, 2024 With AI transforming the healthcare industry at a rapid pace, identifying which functions should remain in human hands becomes essential. As I got home from my last Patient Ambassador® training, the overwhelming sense of connection, of that Written by Snow Staff November 21, 2024January 6, 2025
News Newsletter Stories Bot to Trot: AI Steps Up to Transform Healthcare By Oliver Portmann and Christina Kim, as published in PM360, November 21, 2024 When singer-songwriter Randy Travis survived a near-fatal stroke in 2013, he was left with numerous physical challenges, the cruelest of which was limited singing and speaking ability. Yet earlier this year, his voice cou Written by Oliver Portmann June 24, 2024January 6, 2025
News Newsletter Stories Unlocking Patient Engagement: The FDA Wants You to Know This Career highs and lows sometimes feel random: We often call a success “lucky” and a setback “unfortunate.” In biopharma, we may think of a drug launch that turns out to be a blockbuster as such a lucky break. But possible setbacks lurk all along the drug life cycle: The molecule might not mee Written by Oliver Portmann March 11, 2024March 13, 2024
Digital News Uncategorized Empathy in Digital Healthcare: A Compassionate Approach to Patient Well-being In the ever-evolving landscape of digital interactions, fostering empathy and applying the “human touch” to digital communication plays the foundational role in shaping positive user experiences. Nowhere is this more crucial than in the healthcare space, where patients grappling with illness des Written by Snow Staff November 28, 2023November 28, 2023
News Uncategorized Moving Beyond the Transactional By Jenn Mason, as published in PM360, November 13, 2023 (…) When those closest to you have difficulty empathizing with the patient’s journey, imagine the value in being able to reliably offer that empathy to those patients in the market for your company’s products. (…) The moment a p Written by Snow Staff November 13, 2023November 13, 2023
Creative Digital News Uncategorized Fall Award Season in Full Swing New award updates are in: At the PM360 Trailblazer Awards this year, the Marketing Team of the Year went to argenx alongside SNOW, closerlook, Princeton10, Syneos Health, and minds + assembly. Along with Takeda, SNOW also won Gold in the category Patient/Consumer Education. At the Shorty Impact Awar Written by Oliver Portmann October 25, 2023October 27, 2023
Creative News Uncategorized SNOW Initiatives in Trailblazer Finals PM360 has announced the Winners of the Trailblazer Brand Champion Awards, as well as the finalists of the Trailblazer Initiative Awards. SNOW would like to applaud all the winners and finalists and highlight these six: “Developing marketing initiatives within the life sciences always requires stri Written by Oliver Portmann August 25, 2023August 25, 2023
News Patient Engagement: Navigating Commercial and Compliance Objectives By Jenn Mason, as published in PM360, June 16, 2023 Patient engagement is a classic “iceberg” field: There’s way more hidden below the surfact than the immediate optics suggest. For example, while people may intuit that empathy, logistical competence, and a call center infrast Written by Snow Staff June 20, 2023November 13, 2023
Digital News Newsletter Uncategorized Snow Wins Gold and Silver at DTC National At last week’s DTC National Advertising Awards, SNOW’s patient initiatives were honored with Gold and Silver in two different categories: Gold Pharming & SNOW for the RUCONEST Re-Treating Campaign in the category Best Branded Digital/Social Media Silver Catalyst & SNOW for the mu Written by Oliver Portmann April 26, 2023August 7, 2023
News Uncategorized Improve Your Health, Meet in Person By Phil Storer, as published in PM360, April 8, 2023 The way we live—and the way patients live—requires that we pay special attention to personal human interaction. As we plan our patient engagement strategies for the coming years, in-person interactions must be central to our vision. Here’s Written by Snow Staff April 19, 2023April 19, 2023
