A TikTok Campaign Blueprint TikTok is the seventh most used social platform in the world with 689 million active global users. Given its popularity, is this a platform that pharma marketers should use to engage with patients and doctors? The answer is, as always, it depends. The platform is particularly suited for unbranded ca Written by Mark Stechschulte June 11, 2021June 11, 2021
The Empathy of Grief Brenda Snow shared this article from the Harvard Business Review in her most recent Facebook livestream. The world that we are in is different than it was a month ago, and it might be different for a very long time. People around the country and the world have been affected by this pandemi Written by Mark Stechschulte May 19, 2020June 7, 2020
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025November 27, 2025
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
