Team Spotlight: Nicole Gonzalez Born and raised in South Jersey, Nicole Gonzalez has now called Collingswood, NJ home for nearly two decades. Professionally, Nicole has had 11 years of experience as a foster care and adoption social worker. Her favorite part of that work was preserving children’s histories and helping them hold Written by Oliver Portmann October 16, 2025October 16, 2025
Team Spotlight: Anna Cunningham Anna Cunningham grew up in Laurel Springs, New Jersey, and spent a decade in Portland, Oregon. Today she calls SNOW home—ten years strong this November. Her remit is wide and happily cross-functional: Design, Writing, the HUB, Editorial, Patient Worthy, and even a dash of Recruitment. If you’ve Written by Oliver Portmann October 8, 2025October 8, 2025
Publication Day! Brenda Snow’s “Diagnosed” Available Now It’s publication day, and Brenda’s book “Diagnosed: The Essential Guide to Navigating the Patient’s Journey” is officially available. Find it at your favorite bookstore or order it online by going to brendasnow.com. Brenda is giving all of her proceeds from this book to Written by Oliver Portmann March 18, 2025March 18, 2025
Bot to Trot: AI Steps Up to Transform Healthcare By Oliver Portmann and Christina Kim, as published in PM360, June 24, 2024 When singer-songwriter Randy Travis survived a near-fatal stroke in 2013, he was left with numerous physical challenges, the cruelest of which was limited singing and speaking ability. Yet earlier this year, his voice could b Written by Oliver Portmann June 24, 2024September 3, 2025
Unlocking Patient Engagement: The FDA Wants You to Know This Career highs and lows sometimes feel random: We often call a success “lucky” and a setback “unfortunate.” In biopharma, we may think of a drug launch that turns out to be a blockbuster as such a lucky break. But possible setbacks lurk all along the drug life cycle: The molecule might not mee Written by Oliver Portmann March 11, 2024March 13, 2024
Fall Award Season in Full Swing New award updates are in: At the PM360 Trailblazer Awards this year, the Marketing Team of the Year went to argenx alongside SNOW, closerlook, Princeton10, Syneos Health, and minds + assembly. Along with Takeda, SNOW also won Gold in the category Patient/Consumer Education. At the Shorty Impact Awar Written by Oliver Portmann October 25, 2023October 27, 2023
SNOW Initiatives in Trailblazer Finals PM360 has announced the Winners of the Trailblazer Brand Champion Awards, as well as the finalists of the Trailblazer Initiative Awards. SNOW would like to applaud all the winners and finalists and highlight these six: “Developing marketing initiatives within the life sciences always requires stri Written by Oliver Portmann August 25, 2023August 25, 2023
Snow Wins Gold and Silver at DTC National At last week’s DTC National Advertising Awards, SNOW’s patient initiatives were honored with Gold and Silver in two different categories: Gold Pharming & SNOW for the RUCONEST Re-Treating Campaign in the category Best Branded Digital/Social Media Silver Catalyst & SNOW for the mu Written by Oliver Portmann April 26, 2023August 7, 2023
Amalia’s Story Inducted to Masterclass of Storytelling PM360 has inducted Amalia’s Story to their Masterclass of Storytelling. SNOW created this initiative for Alnylam to serve people living with acute hepatic porphyria (AHP). The condition is commonly misdiagnosed because it is so rare. That’s why it is important to raise awareness of AHP and o Written by Oliver Portmann March 29, 2023March 29, 2023
Captivating Campaigns Earn Pharma Choice Awards Williamsburg, VA, February 1, 2023 — Two of SNOW’s campaigns have earned the Silver Pharma Choice Awards 2023: “Amalia’s Story” succeeded in the category Consumer Website, while the “Inspired By” Children’s Book Series impressed the audience in the cat Written by Oliver Portmann February 1, 2023March 24, 2023
Publication Day! Brenda Snow’s “Diagnosed” Available Now Written by Oliver Portmann March 18, 2025March 18, 2025
Patients Want Pharma to Provide Them with These 4 Things Written by Snow Staff September 20, 2022September 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics Written by Oliver Portmann April 2, 2021April 20, 2022
