Read this Before You Automate Patient Content By Oliver Portmann, VP, Communications, Snow Companies “When you talk to a doctor or a lawyer, there’s medical privileges, legal privileges. There’s no current concept of that when you talk to an AI, but maybe there should be.” —Sam Altman, The Atlantic (2024) Take it from Written by Oliver Portmann December 1, 2025November 27, 2025
Team Spotlight: Carrie Smith If you ask Carrie Smith what motivates her at work, the answer is simple: the stories. Even the raw ones, the ones ambassadors tell before they know they’re ready, when they’re still finding their voice. That’s the kind of clarity you get from someone who found their calling throug Written by Oliver Portmann November 19, 2025November 19, 2025
Team Spotlight: Olivia Gray If you ever talk to Olivia Gray about her work, you’ll notice something right away: she listens differently. She gives space—the kind that lets people breathe, open up, and feel heard. It’s a skill that might surprise you coming from someone who calls herself a complete introvert. But in her r Written by Oliver Portmann November 5, 2025November 4, 2025
Team Spotlight: Mara Lucas Originally from Yorktown, Virginia, Mara Lucas has spent nearly a decade and a half helping to shape the Ambassador experience at SNOW. As SVP of Ambassador Services, she oversees the Ambassador Management, Coaching, and Recruitment teams—three groups united by a single purpose: ensuring every pat Written by Oliver Portmann October 23, 2025October 22, 2025
Team Spotlight: Nicole Gonzalez Born and raised in South Jersey, Nicole Gonzalez has now called Collingswood, NJ home for nearly two decades. Professionally, Nicole has had 11 years of experience as a foster care and adoption social worker. Her favorite part of that work was preserving children’s histories and helping them hold Written by Oliver Portmann October 16, 2025October 16, 2025
Team Spotlight: Anna Cunningham Anna Cunningham grew up in Laurel Springs, New Jersey, and spent a decade in Portland, Oregon. Today she calls SNOW home—ten years strong this November. Her remit is wide and happily cross-functional: Design, Writing, the HUB, Editorial, Patient Worthy, and even a dash of Recruitment. If you’ve Written by Oliver Portmann October 8, 2025October 8, 2025
Publication Day! Brenda Snow’s “Diagnosed” Available Now It’s publication day, and Brenda’s book “Diagnosed: The Essential Guide to Navigating the Patient’s Journey” is officially available. Find it at your favorite bookstore or order it online by going to brendasnow.com. Brenda is giving all of her proceeds from this book to Written by Oliver Portmann March 18, 2025March 18, 2025
Bot to Trot: AI Steps Up to Transform Healthcare By Oliver Portmann and Christina Kim, as published in PM360, June 24, 2024 When singer-songwriter Randy Travis survived a near-fatal stroke in 2013, he was left with numerous physical challenges, the cruelest of which was limited singing and speaking ability. Yet earlier this year, his voice could b Written by Oliver Portmann June 24, 2024September 3, 2025
Unlocking Patient Engagement: The FDA Wants You to Know This Career highs and lows sometimes feel random: We often call a success “lucky” and a setback “unfortunate.” In biopharma, we may think of a drug launch that turns out to be a blockbuster as such a lucky break. But possible setbacks lurk all along the drug life cycle: The molecule might not mee Written by Oliver Portmann March 11, 2024March 13, 2024
Fall Award Season in Full Swing New award updates are in: At the PM360 Trailblazer Awards this year, the Marketing Team of the Year went to argenx alongside SNOW, closerlook, Princeton10, Syneos Health, and minds + assembly. Along with Takeda, SNOW also won Gold in the category Patient/Consumer Education. At the Shorty Impact Awar Written by Oliver Portmann October 25, 2023October 27, 2023
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025November 27, 2025
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
Beyond Awareness: Modeling Shared Decision-Making in Patient Communications Written by Snow Staff May 15, 2025October 23, 2025
Publication Day! Brenda Snow’s “Diagnosed” Available Now Written by Oliver Portmann March 18, 2025March 18, 2025
