News Team Spotlight Team Spotlight: Carrie Smith If you ask Carrie Smith what motivates her at work, the answer is simple: the stories. Even the raw ones, the ones ambassadors tell before they know they’re ready, when they’re still finding their voice. That’s the kind of clarity you get from someone who found their calling throug Written by Oliver Portmann November 19, 2025November 19, 2025
News Newsletter The End of DTC? Time to Rethink Patient Engagement By Lynn Kirkpatrick, as published in DTC Perspectives, November 11, 2025 If the FDA’s targeting of TV ads and social media influencers makes one thing clear, it’s that the biopharma industry is under the microscope. Promotions once considered “safe” are now fair game for untitled letters, wa Written by Snow Staff November 11, 2025November 11, 2025
News Newsletter Team Spotlight Team Spotlight: Olivia Gray If you ever talk to Olivia Gray about her work, you’ll notice something right away: she listens differently. She gives space—the kind that lets people breathe, open up, and feel heard. It’s a skill that might surprise you coming from someone who calls herself a complete introvert. But in her r Written by Oliver Portmann November 5, 2025November 4, 2025
News Team Spotlight Team Spotlight: Mara Lucas Originally from Yorktown, Virginia, Mara Lucas has spent nearly a decade and a half helping to shape the Ambassador experience at SNOW. As SVP of Ambassador Services, she oversees the Ambassador Management, Coaching, and Recruitment teams—three groups united by a single purpose: ensuring every pat Written by Oliver Portmann October 23, 2025October 22, 2025
News Team Spotlight Team Spotlight: Nicole Gonzalez Born and raised in South Jersey, Nicole Gonzalez has now called Collingswood, NJ home for nearly two decades. Professionally, Nicole has had 11 years of experience as a foster care and adoption social worker. Her favorite part of that work was preserving children’s histories and helping them hold Written by Oliver Portmann October 16, 2025October 16, 2025
News Team Spotlight: Anna Cunningham Anna Cunningham grew up in Laurel Springs, New Jersey, and spent a decade in Portland, Oregon. Today she calls SNOW home—ten years strong this November. Her remit is wide and happily cross-functional: Design, Writing, the HUB, Editorial, Patient Worthy, and even a dash of Recruitment. If you’ve Written by Oliver Portmann October 8, 2025October 8, 2025
Creative News Newsletter From Outreach to Ownership: Why Co-Creation Can’t Wait Based on “From Outreach to Ownership: Why Co-Creation Should Start Now, And Never Stop,” by Linda Davis, published in PM360 September 19, 2025. Life sciences teams don’t just “reach” patients anymore. The goal is to build with them—early, often, and with intention. That’s the core argu Written by Snow Staff September 25, 2025October 23, 2025
Creative News Newsletter Stories Beyond Awareness: Modeling Shared Decision-Making in Patient Communications By Matthew Froestad, SVP, Client Services When patients struggle to see a clear, positive path forward, modeling a constructive journey can give them the confidence they need. When Coretta learned she had stage 4 non-small cell lung cancer, she was shell-shocked. She didn’t fit the profile, didn� Written by Snow Staff May 15, 2025October 23, 2025
News Newsletter Stories Publication Day! Brenda Snow’s “Diagnosed” Available Now It’s publication day, and Brenda’s book “Diagnosed: The Essential Guide to Navigating the Patient’s Journey” is officially available. Find it at your favorite bookstore or order it online by going to brendasnow.com. Brenda is giving all of her proceeds from this book to Written by Oliver Portmann March 18, 2025March 18, 2025
News Newsletter The Hidden Value of Patient Voices: Redefining Success in Healthcare By Amelia Eanes and Maggie Patry True patient engagement creates ripple effects that transform both clinical outcomes and business results in a measurable way. Measuring engagement isn’t just about numbers—it’s about the lives that are touched and the outcomes that are improved through Written by Amelia Eanes March 11, 2025October 23, 2025
News Newsletter Stories Too Bot to Touch: When AI Needs Humans to Reach Its Potential By Blake Shewey, as published in PM360, November 21, 2024 With AI transforming the healthcare industry at a rapid pace, identifying which functions should remain in human hands becomes essential. As I got home from my last Patient Ambassador® training, the overwhelming sense of connection, of that Written by Snow Staff November 21, 2024October 23, 2025
News Newsletter Stories Bot to Trot: AI Steps Up to Transform Healthcare By Oliver Portmann and Christina Kim, as published in PM360, June 24, 2024 When singer-songwriter Randy Travis survived a near-fatal stroke in 2013, he was left with numerous physical challenges, the cruelest of which was limited singing and speaking ability. Yet earlier this year, his voice could b Written by Oliver Portmann June 24, 2024September 3, 2025
