SNOW Initiatives in Trailblazer Finals PM360 has announced the Winners of the Trailblazer Brand Champion Awards, as well as the finalists of the Trailblazer Initiative Awards. SNOW would like to applaud all the winners and finalists and highlight these six: “Developing marketing initiatives within the life sciences always requires stri Written by Oliver Portmann August 25, 2023August 25, 2023
Patient Engagement: Navigating Commercial and Compliance Objectives By Jenn Mason, as published in PM360, June 16, 2023 Patient engagement is a classic “iceberg” field: There’s way more hidden below the surfact than the immediate optics suggest. For example, while people may intuit that empathy, logistical competence, and a call center infrast Written by Snow Staff June 20, 2023November 13, 2023
Snow Wins Gold and Silver at DTC National At last week’s DTC National Advertising Awards, SNOW’s patient initiatives were honored with Gold and Silver in two different categories: Gold Pharming & SNOW for the RUCONEST Re-Treating Campaign in the category Best Branded Digital/Social Media Silver Catalyst & SNOW for the mu Written by Oliver Portmann April 26, 2023August 7, 2023
Amalia’s Story Inducted to Masterclass of Storytelling PM360 has inducted Amalia’s Story to their Masterclass of Storytelling. SNOW created this initiative for Alnylam to serve people living with acute hepatic porphyria (AHP). The condition is commonly misdiagnosed because it is so rare. That’s why it is important to raise awareness of AHP and o Written by Oliver Portmann March 29, 2023March 29, 2023
Initiatives Converted into Gold and Silver at the Trailblazers Updated on October 25, 2022 At the PM360 Trailblazer Awards last night, SNOW’s initiatives went from Finalist status to Gold and Silver winners. The awards recognize outstanding companies, CEOs, products, marketers, brand managers, and cutting-edge initiatives within the pharmaceutical, biotec Written by Oliver Portmann September 23, 2022October 25, 2022
Patients Want Pharma to Provide Them with These 4 Things By Chemelle Evans-Pierce and Alicia Guldin, as published in PM360, September 15, 2022 For any business, it is important to know what customers want. Biopharma is no different, so 1. Choice of Meeting Formats The vast majority of patients is interested in attending events to learn about Written by Snow Staff September 20, 2022September 20, 2022
The Enhanced Patient Engagement Repertoire By Mara Lucas, as published in PM360, June 11, 2022 Direct patient engagement can be done, has been done, and should be done for any pharmaceutical brand that takes its mission seriously. If you need to first get comfortable with patient engagement, there are a few cornerstone initiatives and Written by Snow Staff June 21, 2022June 21, 2022
Patients Biggest Winners at DTC National Patient-friendly initiatives, as conducted by SNOW, have won major industry recognition last week at the DTC National Advertising Awards. Many of our initiatives made it to the finals, and our teams ended up winning Gold, Silver, Bronze, and Honorable Mentions. What’s striking is that most of Written by Oliver Portmann April 25, 2022April 25, 2022
Liberating Patients from Their Own Four Walls By Lynn Kirkpatrick, as published in PM360, April 16, 2022 Medicine is a high-involvement category. Decisions aren’t made on a whim; a process involving several stakeholders is required before the product is actually used in a patient. If you’re living with a serious health condition, chances ar Written by Snow Staff April 16, 2022April 20, 2022
Watch Blake and Brenda’s Interview with PM360 Well-known industry insider Andrew Matthius from PM360 has interviewed Blake and Brenda on the occasion of SNOW’s 20th anniversary about “The Evolution of Patient Engagement”. Check out the video recording and transcript here: Written by Oliver Portmann March 22, 2022March 30, 2022
Patients Want Pharma to Provide Them with These 4 Things Written by Snow Staff September 20, 2022September 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics Written by Oliver Portmann April 2, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Written by Oliver Portmann December 18, 2020December 18, 2020
