SNOW and Pharming Featured in the PM360 Innovations Issue The RUCONEST® (C1 esterase inhibitor [recombinant]) Account Takeovers have been selected as this year’s Innovative Strategy in the PM360 Innovations Issue. In 2021, Pharming partnered with Snow Companies to transform RUCONEST’s social media channels. We launched four patient “account takeovers” of Pharming’s Facebook and Instagram accounts. During the campaign, four hereditary angioedema (HAE) patients each published separate weekday posts […] Written by Oliver Portmann December 14, 2021December 14, 2021
Every Pharma Marketer Should Apply These Regulatory Safeguards By Nicole Hoadley In March, I had the opportunity to participate in a panel at DIA. The topic was on influencer marketing and its legal and regulatory implications. The somewhat inconsistent way professionals use the vernacular is what stood out to me the most. We should fix that by clarifying the definitions of what we mean […] Written by Snow Staff April 19, 2021April 20, 2022
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
