The End of DTC? Time to Rethink Patient Engagement By Lynn Kirkpatrick, as published in DTC Perspectives, November 11, 2025 If the FDA’s targeting of TV ads and social media influencers makes one thing clear, it’s that the biopharma industry is under the microscope. Promotions once considered “safe” are now fair game for untitled letters, wa Written by Snow Staff November 11, 2025November 11, 2025
Team Spotlight: Olivia Gray If you ever talk to Olivia Gray about her work, you’ll notice something right away: she listens differently. She gives space—the kind that lets people breathe, open up, and feel heard. It’s a skill that might surprise you coming from someone who calls herself a complete introvert. But in her r Written by Oliver Portmann November 5, 2025November 4, 2025
Team Spotlight: Nicole Gonzalez Born and raised in South Jersey, Nicole Gonzalez has now called Collingswood, NJ home for nearly two decades. Professionally, Nicole has had 11 years of experience as a foster care and adoption social worker. Her favorite part of that work was preserving children’s histories and helping them hold Written by Oliver Portmann October 16, 2025October 16, 2025
Team Spotlight: Anna Cunningham Anna Cunningham grew up in Laurel Springs, New Jersey, and spent a decade in Portland, Oregon. Today she calls SNOW home—ten years strong this November. Her remit is wide and happily cross-functional: Design, Writing, the HUB, Editorial, Patient Worthy, and even a dash of Recruitment. If you’ve Written by Oliver Portmann October 8, 2025October 8, 2025
Beyond Awareness: Modeling Shared Decision-Making in Patient Communications By Matthew Froestad, SVP, Client Services When patients struggle to see a clear, positive path forward, modeling a constructive journey can give them the confidence they need. When Coretta learned she had stage 4 non-small cell lung cancer, she was shell-shocked. She didn’t fit the profile, didn� Written by Snow Staff May 15, 2025October 23, 2025
Empathy in Digital Healthcare: A Compassionate Approach to Patient Well-being In the ever-evolving landscape of digital interactions, fostering empathy and applying the “human touch” to digital communication plays the foundational role in shaping positive user experiences. Nowhere is this more crucial than in the healthcare space, where patients grappling with illness des Written by Snow Staff November 28, 2023November 28, 2023
Fall Award Season in Full Swing New award updates are in: At the PM360 Trailblazer Awards this year, the Marketing Team of the Year went to argenx alongside SNOW, closerlook, Princeton10, Syneos Health, and minds + assembly. Along with Takeda, SNOW also won Gold in the category Patient/Consumer Education. At the Shorty Impact Awar Written by Oliver Portmann October 25, 2023October 27, 2023
Amalia’s Story Inducted to Masterclass of Storytelling PM360 has inducted Amalia’s Story to their Masterclass of Storytelling. SNOW created this initiative for Alnylam to serve people living with acute hepatic porphyria (AHP). The condition is commonly misdiagnosed because it is so rare. That’s why it is important to raise awareness of AHP and o Written by Oliver Portmann March 29, 2023March 29, 2023
Initiatives Converted into Gold and Silver at the Trailblazers Updated on October 25, 2022 At the PM360 Trailblazer Awards last night, SNOW’s initiatives went from Finalist status to Gold and Silver winners. The awards recognize outstanding companies, CEOs, products, marketers, brand managers, and cutting-edge initiatives within the pharmaceutical, biotec Written by Oliver Portmann September 23, 2022October 25, 2022
The Enhanced Patient Engagement Repertoire By Mara Lucas, as published in PM360, June 11, 2022 Direct patient engagement can be done, has been done, and should be done for any pharmaceutical brand that takes its mission seriously. If you need to first get comfortable with patient engagement, there are a few cornerstone initiatives and Written by Snow Staff June 21, 2022June 21, 2022
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
Beyond Awareness: Modeling Shared Decision-Making in Patient Communications Written by Snow Staff May 15, 2025October 23, 2025
Publication Day! Brenda Snow’s “Diagnosed” Available Now Written by Oliver Portmann March 18, 2025March 18, 2025
The Hidden Value of Patient Voices: Redefining Success in Healthcare Written by Amelia Eanes March 11, 2025October 23, 2025
