Team Spotlight: Brett Moffitt Brett lives by an African proverb that says: “Calm seas do not make skillful sailors.” It reminds us that while adversity is often tough to bear, “it’s where growth happens.” Brett is no stranger to that fact. A few years before he joined SNOW, he had watched his father battle, and ultimat Written by Oliver Portmann December 4, 2025November 20, 2025
Team Spotlight: Carrie Smith If you ask Carrie Smith what motivates her at work, the answer is simple: the stories. Even the raw ones, the ones ambassadors tell before they know they’re ready, when they’re still finding their voice. That’s the kind of clarity you get from someone who found their calling throug Written by Oliver Portmann November 19, 2025November 19, 2025
Team Spotlight: Olivia Gray If you ever talk to Olivia Gray about her work, you’ll notice something right away: she listens differently. She gives space—the kind that lets people breathe, open up, and feel heard. It’s a skill that might surprise you coming from someone who calls herself a complete introvert. But in her r Written by Oliver Portmann November 5, 2025November 4, 2025
Team Spotlight: Mara Lucas Originally from Yorktown, Virginia, Mara Lucas has spent nearly a decade and a half helping to shape the Ambassador experience at SNOW. As SVP of Ambassador Services, she oversees the Ambassador Management, Coaching, and Recruitment teams—three groups united by a single purpose: ensuring every pat Written by Oliver Portmann October 23, 2025October 22, 2025
Team Spotlight: Nicole Gonzalez Born and raised in South Jersey, Nicole Gonzalez has now called Collingswood, NJ home for nearly two decades. Professionally, Nicole has had 11 years of experience as a foster care and adoption social worker. Her favorite part of that work was preserving children’s histories and helping them hold Written by Oliver Portmann October 16, 2025October 16, 2025
Team Spotlight: Anna Cunningham Anna Cunningham grew up in Laurel Springs, New Jersey, and spent a decade in Portland, Oregon. Today she calls SNOW home—ten years strong this November. Her remit is wide and happily cross-functional: Design, Writing, the HUB, Editorial, Patient Worthy, and even a dash of Recruitment. If you’ve Written by Oliver Portmann October 8, 2025October 8, 2025
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025November 27, 2025
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
Beyond Awareness: Modeling Shared Decision-Making in Patient Communications Written by Snow Staff May 15, 2025October 23, 2025
