Beyond Awareness: Modeling Shared Decision-Making in Patient Communications By Matthew Froestad, SVP, Client Services When patients struggle to see a clear, positive path forward, modeling a constructive journey can give them the confidence they need. When Coretta learned she had stage 4 non-small cell lung cancer, she was shell-shocked. She didn’t fit the profile, didn� Written by Snow Staff May 15, 2025October 23, 2025
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
Beyond Awareness: Modeling Shared Decision-Making in Patient Communications Written by Snow Staff May 15, 2025October 23, 2025
Publication Day! Brenda Snow’s “Diagnosed” Available Now Written by Oliver Portmann March 18, 2025March 18, 2025
The Hidden Value of Patient Voices: Redefining Success in Healthcare Written by Amelia Eanes March 11, 2025October 23, 2025
