Rethinking DTC Under Scrutiny Eleven months ago, an FDA warning letter was a rare event. Enforcement letters had fallen from more than 130 a year in the late 1990s to just five in all of 2024. Then came last September, when the FDA’s Office of Prescription Drug Promotion (OPDP) sent more than 60 warning and untitled letters in a […] Written by Snow Staff September 1, 2026September 1, 2026
Team Spotlight: Dina Eisa By Molly Gholson Dina’s pharmacy was filling 800 to 1,000 prescriptions a day. She had just graduated from pharmacy school, and this was her first job—high volume and intense. The pharmacy technician would be posted at the counter interacting directly with the patients while the pharmacists worked behind the scenes. Dina recalls when a new […] Written by Snow Staff August 14, 2026August 14, 2026
Real is not a buzzword, it’s a practice The word “real” is used a lot in advertising right now. It is the word companies reach for when they want a campaign to feel human, to feel authentic. But many organizations view real as a tone they can write in their brief and call it a day. In a world where creative is starting […] Written by Snow Staff August 6, 2026August 6, 2026
Team Spotlight: Claudia Ziegler By Molly Gholson Claudia Ziegler loves, as she calls them, ‘grandma’ crafts. “I feel like I’m an old soul,” she laughs. “My team always jokes with me when I come into work, saying, ‘I have to tell you about this new bread I just baked!’ or ‘I finished my quilt last week!’” “I could talk […] Written by Snow Staff June 18, 2026June 18, 2026
Snow Companies: MM+M Agency 100 Profile While there’s no getting around the enormity of Omnicom’s acquisition of IPG and its impact on healthcare agencies, Blake Shewey, CEO of Snow Companies, says there were two profound moments where people — finally — exhaled. Following months of anxiety and speculation, shortly after the announcement that Snow would absorb YuzuYello, which specializes in patient […] Written by Snow Staff June 9, 2026August 24, 2026
Team Spotlight: Ella Dullea By Megan Woodward When Ella Dullea travels, she likes to notice the details most people ignore: how a thoughtful hotel check-in can reduce friction, how an airline sets expectations, or how a restaurant recovers when something goes wrong. She brings that same attention to healthcare, where the stakes are higher and the systems are more […] Written by Snow Staff May 15, 2026May 15, 2026
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
