Snow Companies and Pharming Win the Pharma Choice Award We’re proud to announce that Snow Companies, along with our client, Pharming, has won the 2020 Pharma Choice Award in the categories “App” and “Video.” Winners of the Pharma Choice Award are picked based on the number of votes they get from industry peers. The submission in the category “App” was among the strongest vote-getters […] Written by Oliver Portmann January 22, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Do you remember that first Zoom team happy hour? We stayed at home and tried to get used to our “new normal.” Boy, did we get used to it! So much so that it no longer feels like the new normal, it’s just…normal. 2020 was when we got used to connecting virtually for things we […] Written by Oliver Portmann December 18, 2020December 18, 2020
It’s Time to Rethink the Doctor Discussion Guide Being confronted with a serious health condition is an uphill battle, a journey through uncharted territory or rough waters, a heavy lift—pick your metaphor. In any case, having a map is good but it can’t substitute an actual guide, a human with experience and knowledge about the path forward. In other words: We should rethink […] Written by Snow Staff September 9, 2020October 22, 2020
COVID-19 Makes Digital Patient Engagement More Important Than Ever As a general population, COVID-19 has made us reassess how we engage with our communities. Gone are the days—at least for now—of live engagements and in-person interactions. We’ve embraced digital communications more than ever before, lighting up each other’s devices with the latest TikTok video, building an online shopping cart to have our groceries delivered, […] Written by Snow Staff June 5, 2020August 25, 2020
The Digital Transformation of Empathy Originally appeared in PM360 on April 7, 2020 by Phil Storer & Jon Irvine As marketers, we’ve been taught for decades to sugarcoat and photoshop an ideal image, often masking the stark reality of what it means to be inflicted by a disease. Meanwhile, those who seek the help of modern medicine are left to […] Written by Snow Staff May 19, 2020June 7, 2020
The Empathy of Grief Brenda Snow shared this article from the Harvard Business Review in her most recent Facebook livestream. The world that we are in is different than it was a month ago, and it might be different for a very long time. People around the country and the world have been affected by this pandemic, and we will be […] Written by Mark Stechschulte May 19, 2020June 7, 2020
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
