Inspired by the success of Snow Companies’ #IAmPatient campaign, Kylee Wood (17) has initiated a teenage version of #IAmPatient to encourage her peers to keep their loved ones safe by staying home. The video has since gone viral. Watch her talk about her experience and share a song she wrote about the need to stick together during this unprecedented time.
What biopharma has in common with legal and banking is a penchant for creating PDFs as reference guides for everything. The opportunity is now to pivot to a much more personal approach that moves the needle in patient communication. It just didn’t add up. The shipping record was clear: we had sent
As COVID-19 started to upend our private, professional and public lives, Snow Companies immediately understood how serious its impact is on the 100 million people with chronic diseases. The patient-engagement agency created #IAmPatient to demonstrate how much can be done with user-generated content,
Being confronted with a serious health condition is an uphill battle, a journey through uncharted territory or rough waters, a heavy lift—pick your metaphor. In any case, having a map is good but it can’t substitute an actual guide, a human with experience and knowledge about the path forward. I
With its 8 awards this year, Snow joins a prestigious group of winners and entries representing (among others) Bloomberg, CBS, Comcast, Discovery Communications, Disney, ESPN, FleishmanHillard, Fox, HBO, Hearst, Microsoft, MLB, NBC, PBS, The History Channel, Time Warner, Viacom, and Vice.
Surgical Green, N95 White, Hospital Blue: Thank you to everyone who wears these colors in the fight against COVID-19. To honor those who work long hours and risk their lives to help us through the pandemic, Snow Companies is now proudly flying the #UniteInGratitude flag. Omnicom Health Group has lau
As a general population, COVID-19 has made us reassess how we engage with our communities. Gone are the days—at least for now—of live engagements and in-person interactions. We’ve embraced digital communications more than ever before, lighting up each other’s devices with the latest TikTok v
There are many challenges for patients and their caregivers when faced with a serious diagnosis. This is especially true for rare, advanced cases of common diseases like cutaneous squamous cell carcinoma (CSCC), in cases where it has spread or cannot be cured by surgery or radiation. People have man
Originally appeared in PM360 on April 7, 2020 by Phil Storer & Jon Irvine As marketers, we’ve been taught for decades to sugarcoat and photoshop an ideal image, often masking the stark reality of what it means to be inflicted by a disease. Meanwhile, those who seek the help of modern medicine
Written by Jon Irvine