Inspired by the success of Snow Companies’ #IAmPatient campaign, Kylee Wood (17) has initiated a teenage version of #IAmPatient to encourage her peers to keep their loved ones safe by staying home. The video has since gone viral. Watch her talk about her experience and share a song she wrote about the need to stick together during this unprecedented time.
As a general population, COVID-19 has made us reassess how we engage with our communities. Gone are the days—at least for now—of live engagements and in-person interactions. We’ve embraced digital communications more than ever before, lighting up each other’s devices with the latest TikTok v
With its 8 awards this year, Snow joins a prestigious group of winners and entries representing (among others) Bloomberg, CBS, Comcast, Discovery Communications, Disney, ESPN, FleishmanHillard, Fox, HBO, Hearst, Microsoft, MLB, NBC, PBS, The History Channel, Time Warner, Viacom, and Vice.
What biopharma has in common with legal and banking is a penchant for creating PDFs as reference guides for everything. The opportunity is now to pivot to a much more personal approach that moves the needle in patient communication. It just didn’t add up. The shipping record was clear: we had sent
#UniteInGratitude is a national pro bono campaign to inspire unity of thankfulness, solidarity and support for healthcare workers across the country. It is meant to include and honor all healthcare workers—from doctors to nurses to techs to hospital cafeteria and cleaning staff—who are serving t
Surgical Green, N95 White, Hospital Blue: Thank you to everyone who wears these colors in the fight against COVID-19. To honor those who work long hours and risk their lives to help us through the pandemic, Snow Companies is now proudly flying the #UniteInGratitude flag. Omnicom Health Group has lau
Do you remember that first Zoom team happy hour? We stayed at home and tried to get used to our “new normal.” Boy, did we get used to it! So much so that it no longer feels like the new normal, it’s just…normal. 2020 was when we got used to connecting virtually for things we
As COVID-19 started to upend our private, professional and public lives, Snow Companies immediately understood how serious its impact is on the 100 million people with chronic diseases. The patient-engagement agency created #IAmPatient to demonstrate how much can be done with user-generated content,
There are a lot of brand managers who prioritize patient engagement, but not many who really understand how patient ready their brand is. Let’s try to clarify what that means. These days, brand marketers widely acknowledge how important it is to have a plan for engaging their patient communities.
Written by Molly Scarbrough