Bot to Trot: AI Steps Up to Transform Healthcare By Oliver Portmann and Christina Kim, as published in PM360, June 24, 2024 When singer-songwriter Randy Travis survived a near-fatal stroke in 2013, he was left with numerous physical challenges, the cruelest of which was limited singing and speaking ability. Yet earlier this year, his voice could be heard in the new song “Where That […] Written by Oliver Portmann June 24, 2024September 3, 2025
Unlocking Patient Engagement: The FDA Wants You to Know This Career highs and lows sometimes feel random: We often call a success “lucky” and a setback “unfortunate.” In biopharma, we may think of a drug launch that turns out to be a blockbuster as such a lucky break. But possible setbacks lurk all along the drug life cycle: The molecule might not meet its endpoints, […] Written by Oliver Portmann March 11, 2024March 13, 2024
Empathy in Digital Healthcare: A Compassionate Approach to Patient Well-being In the ever-evolving landscape of digital interactions, fostering empathy and applying the “human touch” to digital communication plays the foundational role in shaping positive user experiences. Nowhere is this more crucial than in the healthcare space, where patients grappling with illness deserve more than clinical expertise: they need compassion and empathy. No matter the platform, […] Written by Snow Staff November 28, 2023November 28, 2023
Moving Beyond the Transactional By Jenn Mason, as published in PM360, November 13, 2023 (…) When those closest to you have difficulty empathizing with the patient’s journey, imagine the value in being able to reliably offer that empathy to those patients in the market for your company’s products. (…) The moment a person learns that they are now a […] Written by Snow Staff November 13, 2023November 13, 2023
SNOW Initiatives in Trailblazer Finals PM360 has announced the Winners of the Trailblazer Brand Champion Awards, as well as the finalists of the Trailblazer Initiative Awards. SNOW would like to applaud all the winners and finalists and highlight these six: “Developing marketing initiatives within the life sciences always requires striking a unique balance between being innovative but within regulatory confines, […] Written by Oliver Portmann August 25, 2023August 25, 2023
Patient Engagement: Navigating Commercial and Compliance Objectives By Jenn Mason, as published in PM360, June 16, 2023 Patient engagement is a classic “iceberg” field: There’s way more hidden below the surfact than the immediate optics suggest. For example, while people may intuit that empathy, logistical competence, and a call center infrastructure are critical components of patient engagement, they don’t always realize how research […] Written by Snow Staff June 20, 2023November 13, 2023
Snow Wins Gold and Silver at DTC National At last week’s DTC National Advertising Awards, SNOW’s patient initiatives were honored with Gold and Silver in two different categories: Gold Pharming & SNOW for the RUCONEST Re-Treating Campaign in the category Best Branded Digital/Social Media Silver Catalyst & SNOW for the multi-pronged FIRDAPSE Patient Engagement Initiative in the category Best Patient Engagement, Support, or […] Written by Oliver Portmann April 26, 2023August 7, 2023
Improve Your Health, Meet in Person By Phil Storer, as published in PM360, April 8, 2023 The way we live—and the way patients live—requires that we pay special attention to personal human interaction. […] As we plan our patient engagement strategies for the coming years, in-person interactions must be central to our vision. Here’s why. Productivity and Serendipity For one, it’s […] Written by Snow Staff April 19, 2023April 19, 2023
Precision Medicine Requires Opportunities to Connect with Patients By Kathy Barry and Colby Rogers, as published in PM360, November 22, 2022 […] Many of biopharma’s most exciting innovations come from the field of rare and ultra-rare diseases. With the development of new technology platforms at breakneck speed, companies are positioning themselves to one day deliver game-changing solutions to patients in their niche—solutions they […] Written by Snow Staff November 22, 2022November 22, 2022
Initiatives Converted into Gold and Silver at the Trailblazers Updated on October 25, 2022 At the PM360 Trailblazer Awards last night, SNOW’s initiatives went from Finalist status to Gold and Silver winners. The awards recognize outstanding companies, CEOs, products, marketers, brand managers, and cutting-edge initiatives within the pharmaceutical, biotech, medical device, and diagnostics industries. Each of the winners were judged and selected by the PM360 Editorial Advisory […] Written by Oliver Portmann September 23, 2022October 25, 2022
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
