Patients Want Pharma to Provide Them with These 4 Things By Chemelle Evans-Pierce and Alicia Guldin, as published in PM360, September 15, 2022 For any business, it is important to know what customers want. Biopharma is no different, so [SNOW conducted a survey to establish patient needs.] 1. Choice of Meeting Formats The vast majority of patients is interested in attending events to learn about […] Written by Snow Staff September 20, 2022September 20, 2022
“20 Patients” Selected as Trailblazer Award Finalist PM360 has announced this year’s Trailblazer Award finalists and some of the winners. One of the initiatives that has made it to the finals is SNOW’s 20 Patients campaign. To celebrate SNOW’s 20th anniversary, 20 Patients showcases 20 individuals who participated in our programs over the last two decades. “Every year, billions of dollars and […] Written by Oliver Portmann August 17, 2022August 16, 2022
The Enhanced Patient Engagement Repertoire By Mara Lucas, as published in PM360, June 11, 2022 […] Direct patient engagement can be done, has been done, and should be done for any pharmaceutical brand that takes its mission seriously. […] If you need to first get comfortable with patient engagement, there are a few cornerstone initiatives and tactics you should try first, […] Written by Snow Staff June 21, 2022June 21, 2022
Patients Biggest Winners at DTC National Patient-friendly initiatives, as conducted by SNOW, have won major industry recognition last week at the DTC National Advertising Awards. Many of our initiatives made it to the finals, and our teams ended up winning Gold, Silver, Bronze, and Honorable Mentions. What’s striking is that most of the wins were in “digital” categories, indicating that the […] Written by Oliver Portmann April 25, 2022April 25, 2022
Liberating Patients from Their Own Four Walls By Lynn Kirkpatrick, as published in PM360, April 16, 2022 Medicine is a high-involvement category. Decisions aren’t made on a whim; a process involving several stakeholders is required before the product is actually used in a patient. If you’re living with a serious health condition, chances are you’re more than just casually interested in talking […] Written by Snow Staff April 16, 2022April 20, 2022
Snow Wins Pharma Choice Awards Williamsburg, VA, February 1, 2021— PM360 has named the Optune Blog as the Consumer Website Pharma Choice Gold winner. It has also made Patient Worthy’s podcast “Wait How Do You Spell That” the Silver winner in the Unbranded category. Optune is a medical device for people living with glioblastoma. Since Optune requires patients and caregivers to adjust certain routines […] Written by Oliver Portmann February 1, 2022March 2, 2022
How to Partner with Patients and Improve Outcomes As published in PM360, November 17, 2021 We’ve grown accustomed to thinking that data and micro-targeting will get our content in front of exactly the right set of eyeballs at exactly the right time. Search engines, customer relationship management (CRM), social media, and mobile technology have given marketers the tools to engage with customers in […] Written by Snow Staff January 9, 2022April 20, 2022
Patients Are Front and Center During Snow Companies’ 20th Anniversary Celebrations Williamsburg, VA, October 26, 2021 – This year, the patient engagement agency Snow Companies looks back at 20 years of its history. Over these years, SNOW has worked with large numbers of patients and captured their stories. The agency is now highlighting 20 of these stories at 20patients.com over the next few weeks. “We wanted this celebration […] Written by Oliver Portmann October 26, 2021November 1, 2021
The Three Core Ingredients of Lasting Patient Engagement By Blake Shewey As published in Pharmaceutical Executive, May 3, 2021 What makes patient engagement last? How do brands establish a presence in the patient community that spans the entire product lifecycle? On the occasion of our agency’s 20th anniversary, my colleagues and I came to these conclusions: 1. A culture of authenticity and diligence […] Written by Snow Staff June 11, 2021April 20, 2022
Snow Companies and Pharming Win the Pharma Choice Award We’re proud to announce that Snow Companies, along with our client, Pharming, has won the 2020 Pharma Choice Award in the categories “App” and “Video.” Winners of the Pharma Choice Award are picked based on the number of votes they get from industry peers. The submission in the category “App” was among the strongest vote-getters […] Written by Oliver Portmann January 22, 2021April 20, 2022
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
