Snow Wins Gold and Silver at DTC National At last week’s DTC National Advertising Awards, SNOW’s patient initiatives were honored with Gold and Silver in two different categories: Gold Pharming & SNOW for the RUCONEST Re-Treating Campaign in the category Best Branded Digital/Social Media Silver Catalyst & SNOW for the multi-pronged FIRDAPSE Patient Engagement Initiative in the category Best Patient Engagement, Support, or […] Written by Oliver Portmann April 26, 2023August 7, 2023
Precision Medicine Requires Opportunities to Connect with Patients By Kathy Barry and Colby Rogers, as published in PM360, November 22, 2022 […] Many of biopharma’s most exciting innovations come from the field of rare and ultra-rare diseases. With the development of new technology platforms at breakneck speed, companies are positioning themselves to one day deliver game-changing solutions to patients in their niche—solutions they […] Written by Snow Staff November 22, 2022November 22, 2022
Initiatives Converted into Gold and Silver at the Trailblazers Updated on October 25, 2022 At the PM360 Trailblazer Awards last night, SNOW’s initiatives went from Finalist status to Gold and Silver winners. The awards recognize outstanding companies, CEOs, products, marketers, brand managers, and cutting-edge initiatives within the pharmaceutical, biotech, medical device, and diagnostics industries. Each of the winners were judged and selected by the PM360 Editorial Advisory […] Written by Oliver Portmann September 23, 2022October 25, 2022
Patients Want Pharma to Provide Them with These 4 Things By Chemelle Evans-Pierce and Alicia Guldin, as published in PM360, September 15, 2022 For any business, it is important to know what customers want. Biopharma is no different, so [SNOW conducted a survey to establish patient needs.] 1. Choice of Meeting Formats The vast majority of patients is interested in attending events to learn about […] Written by Snow Staff September 20, 2022September 20, 2022
The Enhanced Patient Engagement Repertoire By Mara Lucas, as published in PM360, June 11, 2022 […] Direct patient engagement can be done, has been done, and should be done for any pharmaceutical brand that takes its mission seriously. […] If you need to first get comfortable with patient engagement, there are a few cornerstone initiatives and tactics you should try first, […] Written by Snow Staff June 21, 2022June 21, 2022
SNOW and Pharming Featured in the PM360 Innovations Issue The RUCONEST® (C1 esterase inhibitor [recombinant]) Account Takeovers have been selected as this year’s Innovative Strategy in the PM360 Innovations Issue. In 2021, Pharming partnered with Snow Companies to transform RUCONEST’s social media channels. We launched four patient “account takeovers” of Pharming’s Facebook and Instagram accounts. During the campaign, four hereditary angioedema (HAE) patients each published separate weekday posts […] Written by Oliver Portmann December 14, 2021December 14, 2021
Every Pharma Marketer Should Apply These Regulatory Safeguards By Nicole Hoadley In March, I had the opportunity to participate in a panel at DIA. The topic was on influencer marketing and its legal and regulatory implications. The somewhat inconsistent way professionals use the vernacular is what stood out to me the most. We should fix that by clarifying the definitions of what we mean […] Written by Snow Staff April 19, 2021April 20, 2022
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
