Updated on October 25, 2022
At the PM360 Trailblazer Awards last night, SNOW’s initiatives went from Finalist status to Gold and Silver winners. The awards recognize outstanding companies, CEOs, products, marketers, brand managers, and cutting-edge initiatives within the pharmaceutical, biotech, medical device, and diagnostics industries. Each of the winners were judged and selected by the PM360 Editorial Advisory Board, a cross section of experts from across the industry. SNOW and its partners won in the following categories:
- SILVER Initiative: Persistence/Aderence – VYVGART Education Line (argenx/SNOW)
- SILVER Initiative: Video/TV Campaign – Know Narcolepsy Personal Video Series (Harmony Biosciences, Synchrony Healthcare Communications, BTK Communications Group, SNOW)
- GOLD Initiative: Direct-To-Patient – Genetic testing in AHP: supporting families to faster diagnosis (Alnylam/SNOW)
- GOLD Initiative: Self-Promotion – 20 Patients (SNOW)
“Each of our Initiative Award winners are a prime example of how to overcome challenges through creativity, ingenuity, and a willingness to better understand healthcare professionals, patients, and payers to better deliver an experience that matches their wants and needs,” said Anna Stashower, CEO and Publisher of PM360.