Three Things That Make Your Brand Patient Ready There are a lot of brand managers who prioritize patient engagement, but not many who really understand how patient ready their brand is. Let’s try to clarify what that means. These days, brand marketers widely acknowledge how important it is to have a plan for engaging their patient communities. Written by Molly Scarbrough October 23, 2020October 28, 2020
Snow Companies Wins MM&M Awards Silver As COVID-19 started to upend our private, professional and public lives, Snow Companies immediately understood how serious its impact is on the 100 million people with chronic diseases. The patient-engagement agency created #IAmPatient to demonstrate how much can be done with user-generated content, Written by Oliver Portmann October 8, 2020April 20, 2022
Congratulations to the Trailblazer Marketing Team of the Year 2020 The health marketing industry trade magazine, PM360, announced the winners of their 12th annual Trailblazer Awards during a virtual event on Thursday, October 1, 2020. The winner in the category Marketing Team of the Year is the LIBTAYO® (cemiplimab-rwlc) Patient Marketing Team. The team is th Written by Oliver Portmann October 2, 2020October 2, 2020
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
Beyond Awareness: Modeling Shared Decision-Making in Patient Communications Written by Snow Staff May 15, 2025October 23, 2025
Publication Day! Brenda Snow’s “Diagnosed” Available Now Written by Oliver Portmann March 18, 2025March 18, 2025
The Hidden Value of Patient Voices: Redefining Success in Healthcare Written by Amelia Eanes March 11, 2025October 23, 2025
