As COVID-19 started to upend our private, professional and public lives, Snow Companies immediately understood how serious its impact is on the 100 million people with chronic diseases. The patient-engagement agency created #IAmPatient to demonstrate how much can be done with user-generated content, and how quickly: It asked its patients for video submissions on March 16, and compiled its moving PSA in just eight days.

See all the winners of this year’s award here: