The health marketing industry trade magazine, PM360, announced the winners of their 12th annual Trailblazer Awards during a virtual event on Thursday, October 1, 2020. The winner in the category Marketing Team of the Year is the LIBTAYO® (cemiplimab-rwlc) Patient Marketing Team. The team is the result of an alliance between Regeneron and Sanofi Genzyme as well as their agency partner, Snow Companies.
There are many challenges for patients and their caregivers when faced with a serious diagnosis. This is especially true for rare, advanced cases of common diseases like cutaneous squamous cell carcinoma (CSCC), in cases where it has spread or cannot be cured by surgery or radiation. People have many questions but few answers.
Regeneron and Sanofi Genzyme have built an alliance to bring forward LIBTAYO® to address this unmet need for patients and their families who are looking for answers. This alliance’s patient marketing team, consisting of Sandra Graham-Mason of Regeneron and Michael Tonzola of Sanofi Genzyme, has championed a patient-focused approach throughout their go-to-market strategy.