COVID-19 Makes Digital Patient Engagement More Important Than Ever As a general population, COVID-19 has made us reassess how we engage with our communities. Gone are the days—at least for now—of live engagements and in-person interactions. We’ve embraced digital communications more than ever before, lighting up each other’s devices with the latest TikTok v Written by Snow Staff June 5, 2020August 25, 2020
Snow Wins 8 Telly Awards With its 8 awards this year, Snow joins a prestigious group of winners and entries representing (among others) Bloomberg, CBS, Comcast, Discovery Communications, Disney, ESPN, FleishmanHillard, Fox, HBO, Hearst, Microsoft, MLB, NBC, PBS, The History Channel, Time Warner, Viacom, and Vice. Written by Oliver Portmann June 5, 2020June 8, 2020
Meet the Girl Behind “#IAmPatient” Teenage Edition Inspired by the success of Snow Companies’ #IAmPatient campaign, Kylee Wood (17) has initiated a teenage version of #IAmPatient to encourage her peers to keep their loved ones safe by staying home. The video has since gone viral. Watch her talk about her experience and share a song she wrote a Written by Stephanie Asquith June 5, 2020June 8, 2020
Nicole Hoadley Wins 2020 PM360 ELITE 100 PM360 magazine, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Nicole Hoadley, VP, Client Services, Snow Companies, as one of the 2020 PM360 ELITE 100 in the Leaders of th Written by Oliver Portmann June 1, 2020June 9, 2020
The Digital Transformation of Empathy Originally appeared in PM360 on April 7, 2020 by Phil Storer & Jon Irvine As marketers, we’ve been taught for decades to sugarcoat and photoshop an ideal image, often masking the stark reality of what it means to be inflicted by a disease. Meanwhile, those who seek the help of modern medicine Written by Jon Irvine May 19, 2020June 7, 2020
The Empathy of Grief Brenda Snow shared this article from the Harvard Business Review in her most recent Facebook livestream. The world that we are in is different than it was a month ago, and it might be different for a very long time. People around the country and the world have been affected by this pandemi Written by Mark Stechschulte May 19, 2020June 7, 2020
Publication Day! Brenda Snow’s “Diagnosed” Available Now Written by Oliver Portmann March 18, 2025March 18, 2025
Patients Want Pharma to Provide Them with These 4 Things Written by Snow Staff September 20, 2022September 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics Written by Oliver Portmann April 2, 2021April 20, 2022
