PM360 magazine, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Nicole Hoadley, VP, Client Services, Snow Companies, as one of the 2020 PM360 ELITE 100 in the Leaders of the Future category. Now in its sixth year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.

Nicole Hoadley is a leader who is connected, on a deep level, with the mission of her company and the goals of her team. Managing one of the larger books of business at Snow, Nicole has built steadfast relationships with her clients, patients, and team. Additionally, Nicole has pioneered many of the video and digital offerings that are now core to Snow’s business.

“As good as Nicole is at her job, she is an even better human being,” said Blake Shewey, EVP, Snow Companies. “She always has time for people—whether it’s her patients, her clients, her team, or her family. We all wonder when she sleeps. But her leadership permeates the office and has made her a go-to person for people who are looking for a new solution.”

The PM360 ELITE Awards were established in 2015 to recognize individuals who have made a significant impact on the healthcare industry throughout their careers. More than 500 submissions were received and nominees were evaluated and selected by the PM360 editorial staff based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. A total of 100 winners were selected across 18 categories, ranging from Creative Directors and Disrupters to Leaders of the Future and Transformational Leaders.

“At a time when the world is being impacted by a healthcare crisis in the COVID-19 pandemic, it is nice to be able to reflect on the extraordinary work those in the life sciences do to discover, develop, and promote life-saving treatments,” says Anna Stashower, CEO and Publisher of PM360. “Our ELITE winners epitomize the very best of our industry. We are incredibly thankful for everything they do and proud to honor all of their achievements.”    

The winners were profiled in PM360’s May 2020 issue. You can read Nicole’s profile online at

About Snow Companies

With its signature focus on patient storytelling, Snow Companies has had a lasting impact on the lives of millions of patients around the world. The full-service agency that has pioneered direct-to-patient communication through its Patient Ambassador® programs today is the global leader in Patient Insights, Content, Activation, and Support and is boosting biopharma’s presence on social media and other digital channels. Snow Companies is a part of the Omnicom Health Group of agencies.

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.