Every Pharma Marketer Should Apply These Regulatory Safeguards By Nicole Hoadley In March, I had the opportunity to participate in a panel at DIA. The topic was on influencer marketing and its legal and regulatory implications. The somewhat inconsistent way professionals use the vernacular is what stood out to me the most. We should fix that by clarifying Written by Snow Staff April 19, 2021April 20, 2022
Snow’s Creative Team Featured Among the Greatest Creators Snow Companies’ Creative Team is being featured in PM360’s Greatest Creators Showcase and in the Greatest Creators Cover Competition. In the Showcase, Klara’s Talent has made the cut: a children’s book illustrated by our wonderful Sofia Melgunova. Klara’s Talent was in Written by Oliver Portmann April 11, 2021April 20, 2022
Brenda Snow is 2021 MM+M Hall of Femme Honoree The biopharma marketing trade magazine MM+M has today announced the 2021 class of Hall of Femme honorees. Brenda Snow, whose agency Snow Companies is celebrating its 20th year of existence this year, is listed among this distinguished group of women. Read MM+M’s short interview with Brenda her Written by Oliver Portmann April 6, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics To change the vaccine narrative, we need to apply narrative techniques As published in Pharmaceutical Executive, March 1, 2021 Serene music plays softly as we see aerial footage of a park landscape. Dave’s voice tells us how he found himself in the hospital after waking up from a coma. We see Dave Written by Oliver Portmann April 2, 2021April 20, 2022
Patients Want Pharma to Provide Them with These 4 Things Written by Snow Staff September 20, 2022September 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics Written by Oliver Portmann April 2, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Written by Oliver Portmann December 18, 2020December 18, 2020