Patients Biggest Winners at DTC National Patient-friendly initiatives, as conducted by SNOW, have won major industry recognition last week at the DTC National Advertising Awards. Many of our initiatives made it to the finals, and our teams ended up winning Gold, Silver, Bronze, and Honorable Mentions. What’s striking is that most of Written by Oliver Portmann April 25, 2022April 25, 2022
The Patient’s View: What Value Means to the Person Who Matters Most To best determine what it is that patients value, PM360 turned to companies that have a vast amount of experience working directly with patients. Brenda Snow, Founder & CEO of Snow Companies, reported that the pandemic situation could significantly affect retention and new patient starts if we Written by Oliver Portmann July 15, 2020July 15, 2020
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
Beyond Awareness: Modeling Shared Decision-Making in Patient Communications Written by Snow Staff May 15, 2025October 23, 2025
Publication Day! Brenda Snow’s “Diagnosed” Available Now Written by Oliver Portmann March 18, 2025March 18, 2025
The Hidden Value of Patient Voices: Redefining Success in Healthcare Written by Amelia Eanes March 11, 2025October 23, 2025
