Patient-friendly initiatives, as conducted by SNOW, have won major industry recognition last week at the DTC National Advertising Awards. Many of our initiatives made it to the finals, and our teams ended up winning Gold, Silver, Bronze, and Honorable Mentions. What’s striking is that most of the wins were in “digital” categories, indicating that the digital space has been ready for disruption by an agency that thinks solutions from the patient’s perspective. Here are the wins:
Gold
Pharming & SNOW for the RUCONEST Account Takeovers in the category Best Branded Digital / Social Media
Silver
Pharming & SNOW for the RUCONEST Account Takeovers in the category Most Innovative Campaign
Bronze
Alexion & SNOW for the STRENSIQ Social Media Strategy in the category Best Digital / Social Media
Honorable Mentions
- Patient Worthy & SNOW for “Wait How Do You Spell That” Podcast in the category best Disease Education Digital / Social Media Campaign
- Patient Worthy & SNOW for “Wait How Do You Spell That” Podcast in the category Best Patient Engagement, Support, or CRM Program
- Novocure & SNOW for the OPTUNE Blog in the category Best Branded Digital / Social Media Campaign
Other finalists
- Patient Worthy for Best Disease Ed Website (patientworthy.com)
- Novocure for Best Branded Website (Optune.com)
- Pharming for Best Disease Ed Digital/Social (HAE)
- Alexion for Best Disease Ed Digital/Social (hypophosphatasia)
- Alexion for Best Point of Care (gMG, from the “Inspired By” book series)
- Alexion for Best Point of Care (STRENSIQ)
- Novocure for Best Patient Engagement, Support or CRM (Blog)
- Pharming for Best Patient Engagement, Support or CRM (Account takeovers)
- Alexion for Best Patient Engagement, Support or CRM (STRENSIQ Social Media Strategy)
- Novocure for Most Innovative Campaign (Blog)
- Alexion for Most Innovative Campaign (STRENSIQ Social Media Strategy)
- Patient Worthy for Most Innovative Campaign (podcast)
