The Five Patient Engagement Trends for 2021 Do you remember that first Zoom team happy hour? We stayed at home and tried to get used to our “new normal.” Boy, did we get used to it! So much so that it no longer feels like the new normal, it’s just…normal. 2020 was when we got used to connecting virtually for things we Written by Oliver Portmann December 18, 2020December 18, 2020
Three Things That Make Your Brand Patient Ready There are a lot of brand managers who prioritize patient engagement, but not many who really understand how patient ready their brand is. Let’s try to clarify what that means. These days, brand marketers widely acknowledge how important it is to have a plan for engaging their patient communities. Written by Molly Scarbrough October 23, 2020October 28, 2020
Snow Companies Wins MM&M Awards Silver As COVID-19 started to upend our private, professional and public lives, Snow Companies immediately understood how serious its impact is on the 100 million people with chronic diseases. The patient-engagement agency created #IAmPatient to demonstrate how much can be done with user-generated content, Written by Oliver Portmann October 8, 2020April 20, 2022
Congratulations to the Trailblazer Marketing Team of the Year 2020 The health marketing industry trade magazine, PM360, announced the winners of their 12th annual Trailblazer Awards during a virtual event on Thursday, October 1, 2020. The winner in the category Marketing Team of the Year is the LIBTAYO® (cemiplimab-rwlc) Patient Marketing Team. The team is th Written by Oliver Portmann October 2, 2020October 2, 2020
Don’t Make Another PDF What biopharma has in common with legal and banking is a penchant for creating PDFs as reference guides for everything. The opportunity is now to pivot to a much more personal approach that moves the needle in patient communication. It just didn’t add up. The shipping record was clear: we had sent Written by Snow Staff September 30, 2020October 13, 2020
Honoring Those Who Wear These Colors Every Day Surgical Green, N95 White, Hospital Blue: Thank you to everyone who wears these colors in the fight against COVID-19. To honor those who work long hours and risk their lives to help us through the pandemic, Snow Companies is now proudly flying the #UniteInGratitude flag. Omnicom Health Group has lau Written by Oliver Portmann July 22, 2020April 20, 2022
COVID-19 Makes Digital Patient Engagement More Important Than Ever As a general population, COVID-19 has made us reassess how we engage with our communities. Gone are the days—at least for now—of live engagements and in-person interactions. We’ve embraced digital communications more than ever before, lighting up each other’s devices with the latest TikTok v Written by Snow Staff June 5, 2020August 25, 2020
Snow Wins 8 Telly Awards With its 8 awards this year, Snow joins a prestigious group of winners and entries representing (among others) Bloomberg, CBS, Comcast, Discovery Communications, Disney, ESPN, FleishmanHillard, Fox, HBO, Hearst, Microsoft, MLB, NBC, PBS, The History Channel, Time Warner, Viacom, and Vice. Written by Oliver Portmann June 5, 2020June 8, 2020
Meet the Girl Behind “#IAmPatient” Teenage Edition Inspired by the success of Snow Companies’ #IAmPatient campaign, Kylee Wood (17) has initiated a teenage version of #IAmPatient to encourage her peers to keep their loved ones safe by staying home. The video has since gone viral. Watch her talk about her experience and share a song she wrote a Written by Stephanie Asquith June 5, 2020June 8, 2020
Patients Want Pharma to Provide Them with These 4 Things Written by Snow Staff September 20, 2022September 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics Written by Oliver Portmann April 2, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Written by Oliver Portmann December 18, 2020December 18, 2020
