Bot to Trot: AI Steps Up to Transform Healthcare By Oliver Portmann and Christina Kim, as published in PM360, June 24, 2024 When singer-songwriter Randy Travis survived a near-fatal stroke in 2013, he was left with numerous physical challenges, the cruelest of which was limited singing and speaking ability. Yet earlier this year, his voice could be heard in the new song “Where That […] Written by Oliver Portmann June 24, 2024September 3, 2025
Unlocking Patient Engagement: The FDA Wants You to Know This Career highs and lows sometimes feel random: We often call a success “lucky” and a setback “unfortunate.” In biopharma, we may think of a drug launch that turns out to be a blockbuster as such a lucky break. But possible setbacks lurk all along the drug life cycle: The molecule might not meet its endpoints, […] Written by Oliver Portmann March 11, 2024March 13, 2024
Snow Wins Gold and Silver at DTC National At last week’s DTC National Advertising Awards, SNOW’s patient initiatives were honored with Gold and Silver in two different categories: Gold Pharming & SNOW for the RUCONEST Re-Treating Campaign in the category Best Branded Digital/Social Media Silver Catalyst & SNOW for the multi-pronged FIRDAPSE Patient Engagement Initiative in the category Best Patient Engagement, Support, or […] Written by Oliver Portmann April 26, 2023August 7, 2023
Patients Want Pharma to Provide Them with These 4 Things By Chemelle Evans-Pierce and Alicia Guldin, as published in PM360, September 15, 2022 For any business, it is important to know what customers want. Biopharma is no different, so [SNOW conducted a survey to establish patient needs.] 1. Choice of Meeting Formats The vast majority of patients is interested in attending events to learn about […] Written by Snow Staff September 20, 2022September 20, 2022
Blake Shewey Named President of Snow Companies Williamsburg, VA, May 5, 2021 – In the year of its twentieth anniversary, Snow Companies is significantly strengthening its leadership team with the promotion of Blake Shewey to President of the agency. Brenda Snow remains at the helm of the company as its CEO. Blake Shewey stands for a new generation of leaders who build on tried […] Written by Oliver Portmann May 5, 2021May 5, 2021
Every Pharma Marketer Should Apply These Regulatory Safeguards By Nicole Hoadley In March, I had the opportunity to participate in a panel at DIA. The topic was on influencer marketing and its legal and regulatory implications. The somewhat inconsistent way professionals use the vernacular is what stood out to me the most. We should fix that by clarifying the definitions of what we mean […] Written by Snow Staff April 19, 2021April 20, 2022
Snow’s Creative Team Featured Among the Greatest Creators Snow Companies’ Creative Team is being featured in PM360’s Greatest Creators Showcase and in the Greatest Creators Cover Competition. In the Showcase, Klara’s Talent has made the cut: a children’s book illustrated by our wonderful Sofia Melgunova. Klara’s Talent was inspired by a real mom with generalized myasthenia gravis (gMG). Alexion understood that like all parents, […] Written by Oliver Portmann April 11, 2021April 20, 2022
Brenda Snow is 2021 MM+M Hall of Femme Honoree The biopharma marketing trade magazine MM+M has today announced the 2021 class of Hall of Femme honorees. Brenda Snow, whose agency Snow Companies is celebrating its 20th year of existence this year, is listed among this distinguished group of women. Read MM+M’s short interview with Brenda here: https://www.mmm-online.com/home/channel/features/hall-of-femme/brenda-snow-snow-companies/ If you have worked in the pharma […] Written by Oliver Portmann April 6, 2021April 20, 2022
Celebrating Diversity During Black History Month This month, we’re proud to celebrate our diversity in cooperation with OHG Voices and our internal Diversity, Equity & Inclusion (DE&I) Council. Join our Black History Month Patient Panel on February 25th at 4 p.m. ET. Abraham, Chifuan, and Wenora will share their unique perspectives about living with serious health conditions and how minorities navigate […] Written by Oliver Portmann February 9, 2021April 20, 2022
Snow Companies and Pharming Win the Pharma Choice Award We’re proud to announce that Snow Companies, along with our client, Pharming, has won the 2020 Pharma Choice Award in the categories “App” and “Video.” Winners of the Pharma Choice Award are picked based on the number of votes they get from industry peers. The submission in the category “App” was among the strongest vote-getters […] Written by Oliver Portmann January 22, 2021April 20, 2022
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
