Patients Biggest Winners at DTC National Patient-friendly initiatives, as conducted by SNOW, have won major industry recognition last week at the DTC National Advertising Awards. Many of our initiatives made it to the finals, and our teams ended up winning Gold, Silver, Bronze, and Honorable Mentions. What’s striking is that most of the wins were in “digital” categories, indicating that the […] Written by Oliver Portmann April 25, 2022April 25, 2022
Liberating Patients from Their Own Four Walls By Lynn Kirkpatrick, as published in PM360, April 16, 2022 Medicine is a high-involvement category. Decisions aren’t made on a whim; a process involving several stakeholders is required before the product is actually used in a patient. If you’re living with a serious health condition, chances are you’re more than just casually interested in talking […] Written by Snow Staff April 16, 2022April 20, 2022
Watch Blake and Brenda’s Interview with PM360 Well-known industry insider Andrew Matthius from PM360 has interviewed Blake and Brenda on the occasion of SNOW’s 20th anniversary about “The Evolution of Patient Engagement”. Check out the video recording and transcript here: Written by Oliver Portmann March 22, 2022March 30, 2022
Blake Shewey on 40 Under 40 List MM+M has unveiled its 2022 class of 40 Under 40, a program that celebrates the industry’s brightest and most accomplished young leaders. Among them: Blake Shewey, President of SNOW. In May 2021, Snow Companies promoted Blake Shewey to the role of President. Her responsibilities touch all departments and every one of SNOW’s almost 400 employees. In […] Written by Oliver Portmann January 25, 2022January 25, 2022
How to Partner with Patients and Improve Outcomes As published in PM360, November 17, 2021 We’ve grown accustomed to thinking that data and micro-targeting will get our content in front of exactly the right set of eyeballs at exactly the right time. Search engines, customer relationship management (CRM), social media, and mobile technology have given marketers the tools to engage with customers in […] Written by Snow Staff January 9, 2022April 20, 2022
SNOW Named Place To Be Check out our profile among MM&M’s selection of Places to Be: https://view.ceros.com/haymarket-media/mock2-5-1/p/1 You can find our job openings here: https://snow-companies.com/job-openings Written by Oliver Portmann December 17, 2021December 17, 2021
SNOW and Pharming Featured in the PM360 Innovations Issue The RUCONEST® (C1 esterase inhibitor [recombinant]) Account Takeovers have been selected as this year’s Innovative Strategy in the PM360 Innovations Issue. In 2021, Pharming partnered with Snow Companies to transform RUCONEST’s social media channels. We launched four patient “account takeovers” of Pharming’s Facebook and Instagram accounts. During the campaign, four hereditary angioedema (HAE) patients each published separate weekday posts […] Written by Oliver Portmann December 14, 2021December 14, 2021
Patients Are Front and Center During Snow Companies’ 20th Anniversary Celebrations Williamsburg, VA, October 26, 2021 – This year, the patient engagement agency Snow Companies looks back at 20 years of its history. Over these years, SNOW has worked with large numbers of patients and captured their stories. The agency is now highlighting 20 of these stories at 20patients.com over the next few weeks. “We wanted this celebration […] Written by Oliver Portmann October 26, 2021November 1, 2021
The Three Core Ingredients of Lasting Patient Engagement By Blake Shewey As published in Pharmaceutical Executive, May 3, 2021 What makes patient engagement last? How do brands establish a presence in the patient community that spans the entire product lifecycle? On the occasion of our agency’s 20th anniversary, my colleagues and I came to these conclusions: 1. A culture of authenticity and diligence […] Written by Snow Staff June 11, 2021April 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards By Nicole Hoadley In March, I had the opportunity to participate in a panel at DIA. The topic was on influencer marketing and its legal and regulatory implications. The somewhat inconsistent way professionals use the vernacular is what stood out to me the most. We should fix that by clarifying the definitions of what we mean […] Written by Snow Staff April 19, 2021April 20, 2022
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
