PM360 has announced the Winners of the Trailblazer Brand Champion Awards, as well as the finalists of the Trailblazer Initiative Awards. SNOW would like to applaud all the winners and finalists and highlight these six:
- VYVGART® Brand Launch Team — argenx/SNOW/closerlook/Princeton10/Syneos Health/minds + assembly — Marketing Team of the Year
- Elizabeth Turcotte, Gilead — Marketer of the Year
- Hello Talk Unbranded Educational Program Series — Takeda/SNOW — Initiative: Consumer Education
- Living with IBD Podcast Series — Takeda/SNOW — Initiative: Podcasts
- Dana Anselmo, Genentech — Brand Champion: Patient Engagement
- Katrina Sergeev, argenx — Brand Champion: Rheumatology
“Developing marketing initiatives within the life sciences always requires striking a unique balance between being innovative but within regulatory confines, delivering a personally relevant experience but without being intrusive, and relaying all of the important information but in a way the audience can still comprehend,” says Anna Stashower, CEO and Publisher of PM360. According to Stashower, these initiatives “showed an emphatic approach that took the time to understand their audiences so messages were delivered with the care and attention patients and providers deserve.”
Finalists are acknowledged and winners will be announced during a gala celebration in New York City on Tuesday, October 3.
