PM360 has published its list of finalists and winners of the 2021 Trailblazer Award. Snow and our clients feature prominently among the initiative finalists. Congratulations to our team members, who have been involved in the development of Alexion’s aHUS Journey Patient Resource Kit and Takeda’s Hemophilia Starter Kit. We would also like to congratulate our numerous client partners who have been announced Brand Champions within their categories. You can see the list of current finalists and winners here:

Image of the Alexion aHUS Journey Patient Resource Kit, an open folder with materials inside reading "Our Journey Together Starts Here."
Alexion aHUS Journey Patient Resource Kit
Image of the Takeda Hemophilia Starter Kit, including a folder with multiple branded inserts.
Takeda Hemophilia Starter Kit

About the PM360 Trailblazer Award

Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work.

A total of 96 finalists were chosen in the 19 Initiative categories which include: App/Digital Solution or Suite, Consumer Website/Online Initiative, Co-Promote or Partnership Initiative, Data/Analytics Initiative, Direct-to-Consumer Campaign, Direct-to-Patient Campaign, HCP Education, Interactive Marketing Program, Patient/Consumer Education, Persistence/Adherence Program, Point of Care, Product/Service Launch, Professional Campaign, Professional Website/Online Initiative, Sales Aid, Self-promotion, Social Media Campaign, Unbranded Campaign, and Video/TV campaign.

“The very best marketing initiatives stand out to us in their uniqueness and effectiveness,” says Anna Stashower, CEO and Publisher of PM360. “We all see many campaigns in all industries that look and sound indistinguishable from one. However, each year there are always a special few that are able to truly capture our attention while delivering the information—and sometimes connection—we need. These 96 initiative finalists we honor were able to break through the noise to engage with healthcare providers and patients alike in truly creative and touching ways.”  

Finalists are acknowledged and winners will be announced during a special virtual celebration on Thursday, September 23, at 6 pm EST. Tickets for the virtual Trailblazer Awards Event can be purchased by visiting Profiles of all of the winners will be included in PM360’s October issue.