Fall Award Season in Full Swing New award updates are in: At the PM360 Trailblazer Awards this year, the Marketing Team of the Year went to argenx alongside SNOW, closerlook, Princeton10, Syneos Health, and minds + assembly. Along with Takeda, SNOW also won Gold in the category Patient/Consumer Education. At the Shorty Impact Awards, Amalia’s Story is the finalist in the […] Written by Oliver Portmann October 25, 2023October 27, 2023
SNOW Initiatives in Trailblazer Finals PM360 has announced the Winners of the Trailblazer Brand Champion Awards, as well as the finalists of the Trailblazer Initiative Awards. SNOW would like to applaud all the winners and finalists and highlight these six: “Developing marketing initiatives within the life sciences always requires striking a unique balance between being innovative but within regulatory confines, […] Written by Oliver Portmann August 25, 2023August 25, 2023
Snow Wins Gold and Silver at DTC National At last week’s DTC National Advertising Awards, SNOW’s patient initiatives were honored with Gold and Silver in two different categories: Gold Pharming & SNOW for the RUCONEST Re-Treating Campaign in the category Best Branded Digital/Social Media Silver Catalyst & SNOW for the multi-pronged FIRDAPSE Patient Engagement Initiative in the category Best Patient Engagement, Support, or […] Written by Oliver Portmann April 26, 2023August 7, 2023
Amalia’s Story Inducted to Masterclass of Storytelling PM360 has inducted Amalia’s Story to their Masterclass of Storytelling. SNOW created this initiative for Alnylam to serve people living with acute hepatic porphyria (AHP). The condition is commonly misdiagnosed because it is so rare. That’s why it is important to raise awareness of AHP and of the genetic tests that are available to provide […] Written by Oliver Portmann March 29, 2023March 29, 2023
Initiatives Converted into Gold and Silver at the Trailblazers Updated on October 25, 2022 At the PM360 Trailblazer Awards last night, SNOW’s initiatives went from Finalist status to Gold and Silver winners. The awards recognize outstanding companies, CEOs, products, marketers, brand managers, and cutting-edge initiatives within the pharmaceutical, biotech, medical device, and diagnostics industries. Each of the winners were judged and selected by the PM360 Editorial Advisory […] Written by Oliver Portmann September 23, 2022October 25, 2022
“20 Patients” Selected as Trailblazer Award Finalist PM360 has announced this year’s Trailblazer Award finalists and some of the winners. One of the initiatives that has made it to the finals is SNOW’s 20 Patients campaign. To celebrate SNOW’s 20th anniversary, 20 Patients showcases 20 individuals who participated in our programs over the last two decades. “Every year, billions of dollars and […] Written by Oliver Portmann August 17, 2022August 16, 2022
Patients Biggest Winners at DTC National Patient-friendly initiatives, as conducted by SNOW, have won major industry recognition last week at the DTC National Advertising Awards. Many of our initiatives made it to the finals, and our teams ended up winning Gold, Silver, Bronze, and Honorable Mentions. What’s striking is that most of the wins were in “digital” categories, indicating that the […] Written by Oliver Portmann April 25, 2022April 25, 2022
Snow Wins Pharma Choice Awards Williamsburg, VA, February 1, 2021— PM360 has named the Optune Blog as the Consumer Website Pharma Choice Gold winner. It has also made Patient Worthy’s podcast “Wait How Do You Spell That” the Silver winner in the Unbranded category. Optune is a medical device for people living with glioblastoma. Since Optune requires patients and caregivers to adjust certain routines […] Written by Oliver Portmann February 1, 2022March 2, 2022
Blake Shewey on 40 Under 40 List MM+M has unveiled its 2022 class of 40 Under 40, a program that celebrates the industry’s brightest and most accomplished young leaders. Among them: Blake Shewey, President of SNOW. In May 2021, Snow Companies promoted Blake Shewey to the role of President. Her responsibilities touch all departments and every one of SNOW’s almost 400 employees. In […] Written by Oliver Portmann January 25, 2022January 25, 2022
SNOW Named Place To Be Check out our profile among MM&M’s selection of Places to Be: https://view.ceros.com/haymarket-media/mock2-5-1/p/1 You can find our job openings here: https://snow-companies.com/job-openings Written by Oliver Portmann December 17, 2021December 17, 2021
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
