PM360 has announced this year’s Trailblazer Award finalists and some of the winners. One of the initiatives that has made it to the finals is SNOW’s 20 Patients campaign. To celebrate SNOW’s 20th anniversary, 20 Patients showcases 20 individuals who participated in our programs over the last two decades.
“Every year, billions of dollars and countless hours are spent trying to craft the very best campaigns, initiatives, and engagement methods, but ultimately only a select few manage to truly resonate with audiences and drive real results,” says Anna Stashower, CEO and Publisher of PM360. “The 78 finalists in our various initiative categories represent that select few. These projects found unique ways to wow their audience, educate them, empower them, inspire them—even tug at their heart strings. They have raised the bar for what great marketing in our industry looks like.”
Finalists are acknowledged and winners will be announced during a gala celebration in New York City on Thursday, September 22. Profiles of all of the winners will be included in PM360’s October issue.
Apart from 20 Patients, other initiatives we’ve been involved in have also made it to the finals, and there are familiar faces among the Brand Champions. We’d like to give a special shout out to these:
- VYVGART Education Line – argenx/SNOW – Initiative: Persistence/Adherence
- AHP Meeting-in-a-Box – Alnylam/SNOW – Initiative: Direct-to-Patient Campaign
- Elizabeth Grice, Alexion – Brand Champion: Diabetes/Metabolic diseases
- Maria Pandolfo, Catalyst – Brand Champion: Rare diseases
Well done everyone, and good luck to those currently in the finals!