Thursday night, PM360 celebrated our industry’s best marketing minds with the annual Trailblazer Awards. Snow, Omnicom Health Group, and our clients have brought home a number of honors. We would like to congratulate all the winners, and are proud to be partnering with many of them. Here are a few wins to note:
Alexion’s aHUS Journey Patient Resource Kit
Atypical hemolytic-uremic syndrome (aHUS) is a rare disease that damages vital organs and causes irritability, blood in the urine, and acute kidney failure.
Generally, patients receive their diagnosis and first treatment in emergency situations and are forced to decide on treatment. Alexion wanted to combine and rebrand their existing content to better educate patients with aHUS.
Snow Companies helped Alexion to design an online information kit for aHUS patients. The website, ahusjourney.com, caters to newly diagnosed patients as well as those who have been managing the disease for some time. It is a hybrid kit that contains information for patients, treatment brochures, support offerings, webinars, and other content.
While newly launched, the website reached the desired audience. Patients are happy with the useful information and feel good about getting help throughout an incredibly challenging journey. The aHUS Journey Patient Resource Kit won Silver in the category Patient/Consumer Education.
Takeda’s Hemophilia Starter Kit
Hemophilia is a bleeding disorder that requires lifelong treatment. The needs of the individual living with hemophilia change over time as the person ages and grows more independent. And with hemophilia patients living longer than ever before, there’s a greater demand than ever for more resources to manage hemophilia.
To better meet the evolving needs of patients, Takeda asked Snow to refresh the Takeda Hemophilia Starter Kit in English and Spanish. Snow drew on their knowledge of hemophilia patients’ stories and journeys to craft communications using clear, relatable language.
The final kit contained five 8-page booklets and a treatment journal and resources card to help identify hemophilia bruise types. The materials are compact, sturdy, and easy to access and transport: With parents as the key target audience, they needed to be diaper bag ready. The team also made photo and illustration choices that real families could relate to.
The Hemophilia Starter Kit won Gold in the category Patient/Consumer Education.
Ed Wise
The CEO of Omnicom Health Group, Ed Wise, has received the Trailblazer Award for his Lifetime Achievement. He thereby is joining an illustrious group of leaders like Brenda Snow, who have changed the way the industry works. Congratulations to Ed for this great accomplishment!
