Patient Engagement: Navigating Commercial and Compliance Objectives By Jenn Mason, as published in PM360, June 16, 2023 Patient engagement is a classic “iceberg” field: There’s way more hidden below the surfact than the immediate optics suggest. For example, while people may intuit that empathy, logistical competence, and a call center infrastructure are critical components of patient engagement, they don’t always realize how research […] Written by Snow Staff June 20, 2023November 13, 2023
Snow Wins Gold and Silver at DTC National At last week’s DTC National Advertising Awards, SNOW’s patient initiatives were honored with Gold and Silver in two different categories: Gold Pharming & SNOW for the RUCONEST Re-Treating Campaign in the category Best Branded Digital/Social Media Silver Catalyst & SNOW for the multi-pronged FIRDAPSE Patient Engagement Initiative in the category Best Patient Engagement, Support, or […] Written by Oliver Portmann April 26, 2023August 7, 2023
Improve Your Health, Meet in Person By Phil Storer, as published in PM360, April 8, 2023 The way we live—and the way patients live—requires that we pay special attention to personal human interaction. […] As we plan our patient engagement strategies for the coming years, in-person interactions must be central to our vision. Here’s why. Productivity and Serendipity For one, it’s […] Written by Snow Staff April 19, 2023April 19, 2023
Amalia’s Story Inducted to Masterclass of Storytelling PM360 has inducted Amalia’s Story to their Masterclass of Storytelling. SNOW created this initiative for Alnylam to serve people living with acute hepatic porphyria (AHP). The condition is commonly misdiagnosed because it is so rare. That’s why it is important to raise awareness of AHP and of the genetic tests that are available to provide […] Written by Oliver Portmann March 29, 2023March 29, 2023
Captivating Campaigns Earn Pharma Choice Awards Williamsburg, VA, February 1, 2023 — Two of SNOW’s campaigns have earned the Silver Pharma Choice Awards 2023: “Amalia’s Story” succeeded in the category Consumer Website, while the “Inspired By” Children’s Book Series impressed the audience in the category Unbranded. “Amalia’s Story” is an innovative, online storytelling effort showcasing the Captivate format. The website, which […] Written by Oliver Portmann February 1, 2023March 24, 2023
Precision Medicine Requires Opportunities to Connect with Patients By Kathy Barry and Colby Rogers, as published in PM360, November 22, 2022 […] Many of biopharma’s most exciting innovations come from the field of rare and ultra-rare diseases. With the development of new technology platforms at breakneck speed, companies are positioning themselves to one day deliver game-changing solutions to patients in their niche—solutions they […] Written by Snow Staff November 22, 2022November 22, 2022
Initiatives Converted into Gold and Silver at the Trailblazers Updated on October 25, 2022 At the PM360 Trailblazer Awards last night, SNOW’s initiatives went from Finalist status to Gold and Silver winners. The awards recognize outstanding companies, CEOs, products, marketers, brand managers, and cutting-edge initiatives within the pharmaceutical, biotech, medical device, and diagnostics industries. Each of the winners were judged and selected by the PM360 Editorial Advisory […] Written by Oliver Portmann September 23, 2022October 25, 2022
Patients Want Pharma to Provide Them with These 4 Things By Chemelle Evans-Pierce and Alicia Guldin, as published in PM360, September 15, 2022 For any business, it is important to know what customers want. Biopharma is no different, so [SNOW conducted a survey to establish patient needs.] 1. Choice of Meeting Formats The vast majority of patients is interested in attending events to learn about […] Written by Snow Staff September 20, 2022September 20, 2022
“20 Patients” Selected as Trailblazer Award Finalist PM360 has announced this year’s Trailblazer Award finalists and some of the winners. One of the initiatives that has made it to the finals is SNOW’s 20 Patients campaign. To celebrate SNOW’s 20th anniversary, 20 Patients showcases 20 individuals who participated in our programs over the last two decades. “Every year, billions of dollars and […] Written by Oliver Portmann August 17, 2022August 16, 2022
The Enhanced Patient Engagement Repertoire By Mara Lucas, as published in PM360, June 11, 2022 […] Direct patient engagement can be done, has been done, and should be done for any pharmaceutical brand that takes its mission seriously. […] If you need to first get comfortable with patient engagement, there are a few cornerstone initiatives and tactics you should try first, […] Written by Snow Staff June 21, 2022June 21, 2022
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
