“20 Patients” Selected as Trailblazer Award Finalist PM360 has announced this year’s Trailblazer Award finalists and some of the winners. One of the initiatives that has made it to the finals is SNOW’s 20 Patients campaign. To celebrate SNOW’s 20th anniversary, 20 Patients showcases 20 individuals who participated in our programs over the last two decades. “Every year, billions of dollars and […] Written by Oliver Portmann August 17, 2022August 16, 2022
The Enhanced Patient Engagement Repertoire By Mara Lucas, as published in PM360, June 11, 2022 […] Direct patient engagement can be done, has been done, and should be done for any pharmaceutical brand that takes its mission seriously. […] If you need to first get comfortable with patient engagement, there are a few cornerstone initiatives and tactics you should try first, […] Written by Snow Staff June 21, 2022June 21, 2022
Patients Biggest Winners at DTC National Patient-friendly initiatives, as conducted by SNOW, have won major industry recognition last week at the DTC National Advertising Awards. Many of our initiatives made it to the finals, and our teams ended up winning Gold, Silver, Bronze, and Honorable Mentions. What’s striking is that most of the wins were in “digital” categories, indicating that the […] Written by Oliver Portmann April 25, 2022April 25, 2022
Liberating Patients from Their Own Four Walls By Lynn Kirkpatrick, as published in PM360, April 16, 2022 Medicine is a high-involvement category. Decisions aren’t made on a whim; a process involving several stakeholders is required before the product is actually used in a patient. If you’re living with a serious health condition, chances are you’re more than just casually interested in talking […] Written by Snow Staff April 16, 2022April 20, 2022
Watch Blake and Brenda’s Interview with PM360 Well-known industry insider Andrew Matthius from PM360 has interviewed Blake and Brenda on the occasion of SNOW’s 20th anniversary about “The Evolution of Patient Engagement”. Check out the video recording and transcript here: Written by Oliver Portmann March 22, 2022March 30, 2022
Snow Wins Pharma Choice Awards Williamsburg, VA, February 1, 2021— PM360 has named the Optune Blog as the Consumer Website Pharma Choice Gold winner. It has also made Patient Worthy’s podcast “Wait How Do You Spell That” the Silver winner in the Unbranded category. Optune is a medical device for people living with glioblastoma. Since Optune requires patients and caregivers to adjust certain routines […] Written by Oliver Portmann February 1, 2022March 2, 2022
Blake Shewey on 40 Under 40 List MM+M has unveiled its 2022 class of 40 Under 40, a program that celebrates the industry’s brightest and most accomplished young leaders. Among them: Blake Shewey, President of SNOW. In May 2021, Snow Companies promoted Blake Shewey to the role of President. Her responsibilities touch all departments and every one of SNOW’s almost 400 employees. In […] Written by Oliver Portmann January 25, 2022January 25, 2022
How to Partner with Patients and Improve Outcomes As published in PM360, November 17, 2021 We’ve grown accustomed to thinking that data and micro-targeting will get our content in front of exactly the right set of eyeballs at exactly the right time. Search engines, customer relationship management (CRM), social media, and mobile technology have given marketers the tools to engage with customers in […] Written by Snow Staff January 9, 2022April 20, 2022
SNOW Named Place To Be Check out our profile among MM&M’s selection of Places to Be: https://view.ceros.com/haymarket-media/mock2-5-1/p/1 You can find our job openings here: https://snow-companies.com/job-openings Written by Oliver Portmann December 17, 2021December 17, 2021
Proud of our Volunteers SNOW is proud to support our employees’ efforts to make our community more compassionate, peaceful, and healthy. This week, two of our account teams donated their time in support of the Williamsburg House of Mercy, supporting people in our community who don’t currently have a place to live. You all make us proud. Thank you […] Written by Oliver Portmann December 17, 2021December 17, 2021
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
