“20 Patients” Selected as Trailblazer Award Finalist PM360 has announced this year’s Trailblazer Award finalists and some of the winners. One of the initiatives that has made it to the finals is SNOW’s 20 Patients campaign. To celebrate SNOW’s 20th anniversary, 20 Patients showcases 20 individuals who participated in our programs over the last two decades. “Every year, billions of dollars and […] Written by Oliver Portmann August 17, 2022August 16, 2022
The Enhanced Patient Engagement Repertoire By Mara Lucas, as published in PM360, June 11, 2022 […] Direct patient engagement can be done, has been done, and should be done for any pharmaceutical brand that takes its mission seriously. […] If you need to first get comfortable with patient engagement, there are a few cornerstone initiatives and tactics you should try first, […] Written by Snow Staff June 21, 2022June 21, 2022
Patients Biggest Winners at DTC National Patient-friendly initiatives, as conducted by SNOW, have won major industry recognition last week at the DTC National Advertising Awards. Many of our initiatives made it to the finals, and our teams ended up winning Gold, Silver, Bronze, and Honorable Mentions. What’s striking is that most of the wins were in “digital” categories, indicating that the […] Written by Oliver Portmann April 25, 2022April 25, 2022
Watch Blake and Brenda’s Interview with PM360 Well-known industry insider Andrew Matthius from PM360 has interviewed Blake and Brenda on the occasion of SNOW’s 20th anniversary about “The Evolution of Patient Engagement”. Check out the video recording and transcript here: Written by Oliver Portmann March 22, 2022March 30, 2022
Snow Wins Pharma Choice Awards Williamsburg, VA, February 1, 2021— PM360 has named the Optune Blog as the Consumer Website Pharma Choice Gold winner. It has also made Patient Worthy’s podcast “Wait How Do You Spell That” the Silver winner in the Unbranded category. Optune is a medical device for people living with glioblastoma. Since Optune requires patients and caregivers to adjust certain routines […] Written by Oliver Portmann February 1, 2022March 2, 2022
SNOW Named Place To Be Check out our profile among MM&M’s selection of Places to Be: https://view.ceros.com/haymarket-media/mock2-5-1/p/1 You can find our job openings here: https://snow-companies.com/job-openings Written by Oliver Portmann December 17, 2021December 17, 2021
Proud of our Volunteers SNOW is proud to support our employees’ efforts to make our community more compassionate, peaceful, and healthy. This week, two of our account teams donated their time in support of the Williamsburg House of Mercy, supporting people in our community who don’t currently have a place to live. You all make us proud. Thank you […] Written by Oliver Portmann December 17, 2021December 17, 2021
SNOW and Pharming Featured in the PM360 Innovations Issue The RUCONEST® (C1 esterase inhibitor [recombinant]) Account Takeovers have been selected as this year’s Innovative Strategy in the PM360 Innovations Issue. In 2021, Pharming partnered with Snow Companies to transform RUCONEST’s social media channels. We launched four patient “account takeovers” of Pharming’s Facebook and Instagram accounts. During the campaign, four hereditary angioedema (HAE) patients each published separate weekday posts […] Written by Oliver Portmann December 14, 2021December 14, 2021
Klara’s Talent Wins Silver at the DTC National Advertising Awards Alexion and Snow Companies have won Silver at this year’s DTC National Advertising Awards for Klara’s Talent, a children’s book illustrated by SNOW’s Sofia Melgunova. Earlier this year, Klara’s Talent was also featured in the PM360 Greatest Creators Showcase. The book was inspired by a real mom with generalized myasthenia gravis (gMG). Alexion understood that like all parents, […] Written by Oliver Portmann October 27, 2021November 1, 2021
Patients Are Front and Center During Snow Companies’ 20th Anniversary Celebrations Williamsburg, VA, October 26, 2021 – This year, the patient engagement agency Snow Companies looks back at 20 years of its history. Over these years, SNOW has worked with large numbers of patients and captured their stories. The agency is now highlighting 20 of these stories at 20patients.com over the next few weeks. “We wanted this celebration […] Written by Oliver Portmann October 26, 2021November 1, 2021
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
