The Patient’s View: What Value Means to the Person Who Matters Most To best determine what it is that patients value, PM360 turned to companies that have a vast amount of experience working directly with patients. Brenda Snow, Founder & CEO of Snow Companies, reported that the pandemic situation could significantly affect retention and new patient starts if we don’t fully understand the challenges patients are facing and quickly […] Written by Oliver Portmann July 15, 2020July 15, 2020
Omnicom Health Group Launches #UniteInGratitude Campaign #UniteInGratitude is a national pro bono campaign to inspire unity of thankfulness, solidarity and support for healthcare workers across the country. It is meant to include and honor all healthcare workers—from doctors to nurses to techs to hospital cafeteria and cleaning staff—who are serving the public during the COVID-19 pandemic. #UniteInGratitude was created by Omnicom […] Written by Oliver Portmann July 6, 2020July 22, 2020
Move Fast and Build Things PM360, June 4, 2020 Nobody likes uncertainty. Uncertainty causes markets to drop, projects to be put on hold, and approvals to be questioned. But if we allow anxiety to paralyze us, we’re trading uncertain success for certain failure. So how do we enable a risk-averse industry that hates uncertainty as much as the next person […] Written by Jessica Proffitt June 9, 2020June 11, 2020
COVID-19 Makes Digital Patient Engagement More Important Than Ever As a general population, COVID-19 has made us reassess how we engage with our communities. Gone are the days—at least for now—of live engagements and in-person interactions. We’ve embraced digital communications more than ever before, lighting up each other’s devices with the latest TikTok video, building an online shopping cart to have our groceries delivered, […] Written by Snow Staff June 5, 2020August 25, 2020
Snow Wins 8 Telly Awards With its 8 awards this year, Snow joins a prestigious group of winners and entries representing (among others) Bloomberg, CBS, Comcast, Discovery Communications, Disney, ESPN, FleishmanHillard, Fox, HBO, Hearst, Microsoft, MLB, NBC, PBS, The History Channel, Time Warner, Viacom, and Vice. Written by Oliver Portmann June 5, 2020June 8, 2020
Nicole Hoadley Wins 2020 PM360 ELITE 100 PM360 magazine, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Nicole Hoadley, VP, Client Services, Snow Companies, as one of the 2020 PM360 ELITE 100 in the Leaders of the Future category. Now in its sixth year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential […] Written by Oliver Portmann June 1, 2020June 9, 2020
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
