Getting the COVID Shot in Arms will Take More than Logistics To change the vaccine narrative, we need to apply narrative techniques As published in Pharmaceutical Executive, March 1, 2021 Serene music plays softly as we see aerial footage of a park landscape. Dave’s voice tells us how he found himself in the hospital after waking up from a coma. We see Dave hiking a trail […] Written by Oliver Portmann April 2, 2021October 23, 2025
Celebrating Diversity During Black History Month This month, we’re proud to celebrate our diversity in cooperation with OHG Voices and our internal Diversity, Equity & Inclusion (DE&I) Council. Join our Black History Month Patient Panel on February 25th at 4 p.m. ET. Abraham, Chifuan, and Wenora will share their unique perspectives about living with serious health conditions and how minorities navigate […] Written by Oliver Portmann February 9, 2021April 20, 2022
Snow Companies and Pharming Win the Pharma Choice Award We’re proud to announce that Snow Companies, along with our client, Pharming, has won the 2020 Pharma Choice Award in the categories “App” and “Video.” Winners of the Pharma Choice Award are picked based on the number of votes they get from industry peers. The submission in the category “App” was among the strongest vote-getters […] Written by Oliver Portmann January 22, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Do you remember that first Zoom team happy hour? We stayed at home and tried to get used to our “new normal.” Boy, did we get used to it! So much so that it no longer feels like the new normal, it’s just…normal. 2020 was when we got used to connecting virtually for things we […] Written by Oliver Portmann December 18, 2020December 18, 2020
Three Things That Make Your Brand Patient Ready There are a lot of brand managers who prioritize patient engagement, but not many who really understand how patient ready their brand is. Let’s try to clarify what that means. These days, brand marketers widely acknowledge how important it is to have a plan for engaging their patient communities. However, drawing up such a plan […] Written by Molly Scarbrough October 23, 2020October 28, 2020
Snow Companies Wins MM&M Awards Silver As COVID-19 started to upend our private, professional and public lives, Snow Companies immediately understood how serious its impact is on the 100 million people with chronic diseases. The patient-engagement agency created #IAmPatient to demonstrate how much can be done with user-generated content, and how quickly: It asked its patients for video submissions on March […] Written by Oliver Portmann October 8, 2020April 20, 2022
Congratulations to the Trailblazer Marketing Team of the Year 2020 The health marketing industry trade magazine, PM360, announced the winners of their 12th annual Trailblazer Awards during a virtual event on Thursday, October 1, 2020. The winner in the category Marketing Team of the Year is the LIBTAYO® (cemiplimab-rwlc) Patient Marketing Team. The team is the result of an alliance between Regeneron and Sanofi Genzyme as well as their agency […] Written by Oliver Portmann October 2, 2020October 2, 2020
Don’t Make Another PDF What biopharma has in common with legal and banking is a penchant for creating PDFs as reference guides for everything. The opportunity is now to pivot to a much more personal approach that moves the needle in patient communication. It just didn’t add up. The shipping record was clear: we had sent out the requested […] Written by Snow Staff September 30, 2020October 13, 2020
It’s Time to Rethink the Doctor Discussion Guide Being confronted with a serious health condition is an uphill battle, a journey through uncharted territory or rough waters, a heavy lift—pick your metaphor. In any case, having a map is good but it can’t substitute an actual guide, a human with experience and knowledge about the path forward. In other words: We should rethink […] Written by Snow Staff September 9, 2020October 22, 2020
Honoring Those Who Wear These Colors Every Day Surgical Green, N95 White, Hospital Blue: Thank you to everyone who wears these colors in the fight against COVID-19. To honor those who work long hours and risk their lives to help us through the pandemic, Snow Companies is now proudly flying the #UniteInGratitude flag. Omnicom Health Group has launched this campaign to raise awareness […] Written by Oliver Portmann July 22, 2020April 20, 2022
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
