Blake Shewey on 40 Under 40 List MM+M has unveiled its 2022 class of 40 Under 40, a program that celebrates the industry’s brightest and most accomplished young leaders. Among them: Blake Shewey, President of SNOW. In May 2021, Snow Companies promoted Blake Shewey to the role of President. Her responsibilities touch all departme Written by Oliver Portmann January 25, 2022January 25, 2022
How to Partner with Patients and Improve Outcomes As published in PM360, November 17, 2021 We’ve grown accustomed to thinking that data and micro-targeting will get our content in front of exactly the right set of eyeballs at exactly the right time. Search engines, customer relationship management (CRM), social media, and mobile technology have g Written by Snow Staff January 9, 2022April 20, 2022
SNOW Named Place To Be Check out our profile among MM&M’s selection of Places to Be: https://view.ceros.com/haymarket-media/mock2-5-1/p/1 You can find our job openings here: https://snow-companies.com/job-openings Written by Oliver Portmann December 17, 2021December 17, 2021
SNOW and Pharming Featured in the PM360 Innovations Issue The RUCONEST® (C1 esterase inhibitor ) Account Takeovers have been selected as this year’s Innovative Strategy in the PM360 Innovations Issue. In 2021, Pharming partnered with Snow Companies to transform RUCONEST’s social media channels. We launched four patient “accou Written by Oliver Portmann December 14, 2021December 14, 2021
Patients Are Front and Center During Snow Companies’ 20th Anniversary Celebrations Williamsburg, VA, October 26, 2021 – This year, the patient engagement agency Snow Companies looks back at 20 years of its history. Over these years, SNOW has worked with large numbers of patients and captured their stories. The agency is now highlighting 20 of these stories at 20patients.com Written by Oliver Portmann October 26, 2021November 1, 2021
The Three Core Ingredients of Lasting Patient Engagement By Blake Shewey As published in Pharmaceutical Executive, May 3, 2021 What makes patient engagement last? How do brands establish a presence in the patient community that spans the entire product lifecycle? On the occasion of our agency’s 20th anniversary, my colleagues and I came to these conclus Written by Snow Staff June 11, 2021April 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards By Nicole Hoadley In March, I had the opportunity to participate in a panel at DIA. The topic was on influencer marketing and its legal and regulatory implications. The somewhat inconsistent way professionals use the vernacular is what stood out to me the most. We should fix that by clarifying Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics To change the vaccine narrative, we need to apply narrative techniques As published in Pharmaceutical Executive, March 1, 2021 Serene music plays softly as we see aerial footage of a park landscape. Dave’s voice tells us how he found himself in the hospital after waking up from a coma. We see Dave Written by Oliver Portmann April 2, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Do you remember that first Zoom team happy hour? We stayed at home and tried to get used to our “new normal.” Boy, did we get used to it! So much so that it no longer feels like the new normal, it’s just…normal. 2020 was when we got used to connecting virtually for things we Written by Oliver Portmann December 18, 2020December 18, 2020
Three Things That Make Your Brand Patient Ready There are a lot of brand managers who prioritize patient engagement, but not many who really understand how patient ready their brand is. Let’s try to clarify what that means. These days, brand marketers widely acknowledge how important it is to have a plan for engaging their patient communities. Written by Molly Scarbrough October 23, 2020October 28, 2020
Patients Want Pharma to Provide Them with These 4 Things Written by Snow Staff September 20, 2022September 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics Written by Oliver Portmann April 2, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Written by Oliver Portmann December 18, 2020December 18, 2020
