How to Partner with Patients and Improve Outcomes As published in PM360, November 17, 2021 We’ve grown accustomed to thinking that data and micro-targeting will get our content in front of exactly the right set of eyeballs at exactly the right time. Search engines, customer relationship management (CRM), social media, and mobile technology have g Written by Snow Staff January 9, 2022April 20, 2022
Patients Are Front and Center During Snow Companies’ 20th Anniversary Celebrations Williamsburg, VA, October 26, 2021 – This year, the patient engagement agency Snow Companies looks back at 20 years of its history. Over these years, SNOW has worked with large numbers of patients and captured their stories. The agency is now highlighting 20 of these stories at 20patients.com Written by Oliver Portmann October 26, 2021November 1, 2021
The Three Core Ingredients of Lasting Patient Engagement By Blake Shewey As published in Pharmaceutical Executive, May 3, 2021 What makes patient engagement last? How do brands establish a presence in the patient community that spans the entire product lifecycle? On the occasion of our agency’s 20th anniversary, my colleagues and I came to these conclus Written by Snow Staff June 11, 2021April 20, 2022
Snow Companies and Pharming Win the Pharma Choice Award We’re proud to announce that Snow Companies, along with our client, Pharming, has won the 2020 Pharma Choice Award in the categories “App” and “Video.” Winners of the Pharma Choice Award are picked based on the number of votes they get from industry peers. The submissio Written by Oliver Portmann January 22, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Do you remember that first Zoom team happy hour? We stayed at home and tried to get used to our “new normal.” Boy, did we get used to it! So much so that it no longer feels like the new normal, it’s just…normal. 2020 was when we got used to connecting virtually for things we Written by Oliver Portmann December 18, 2020December 18, 2020
It’s Time to Rethink the Doctor Discussion Guide Being confronted with a serious health condition is an uphill battle, a journey through uncharted territory or rough waters, a heavy lift—pick your metaphor. In any case, having a map is good but it can’t substitute an actual guide, a human with experience and knowledge about the path forward. I Written by Snow Staff September 9, 2020October 22, 2020
Publication Day! Brenda Snow’s “Diagnosed” Available Now Written by Oliver Portmann March 18, 2025March 18, 2025
Patients Want Pharma to Provide Them with These 4 Things Written by Snow Staff September 20, 2022September 20, 2022
Every Pharma Marketer Should Apply These Regulatory Safeguards Written by Snow Staff April 19, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics Written by Oliver Portmann April 2, 2021April 20, 2022
