Snow’s Creative Team Featured Among the Greatest Creators Snow Companies’ Creative Team is being featured in PM360’s Greatest Creators Showcase and in the Greatest Creators Cover Competition. In the Showcase, Klara’s Talent has made the cut: a children’s book illustrated by our wonderful Sofia Melgunova. Klara’s Talent was in Written by Oliver Portmann April 11, 2021April 20, 2022
Brenda Snow is 2021 MM+M Hall of Femme Honoree The biopharma marketing trade magazine MM+M has today announced the 2021 class of Hall of Femme honorees. Brenda Snow, whose agency Snow Companies is celebrating its 20th year of existence this year, is listed among this distinguished group of women. Read MM+M’s short interview with Brenda her Written by Oliver Portmann April 6, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics To change the vaccine narrative, we need to apply narrative techniques As published in Pharmaceutical Executive, March 1, 2021 Serene music plays softly as we see aerial footage of a park landscape. Dave’s voice tells us how he found himself in the hospital after waking up from a coma. We see Dave Written by Oliver Portmann April 2, 2021October 23, 2025
Celebrating Diversity During Black History Month This month, we’re proud to celebrate our diversity in cooperation with OHG Voices and our internal Diversity, Equity & Inclusion (DE&I) Council. Join our Black History Month Patient Panel on February 25th at 4 p.m. ET. Abraham, Chifuan, and Wenora will share their unique perspectives a Written by Oliver Portmann February 9, 2021April 20, 2022
Snow Companies and Pharming Win the Pharma Choice Award We’re proud to announce that Snow Companies, along with our client, Pharming, has won the 2020 Pharma Choice Award in the categories “App” and “Video.” Winners of the Pharma Choice Award are picked based on the number of votes they get from industry peers. The submissio Written by Oliver Portmann January 22, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Do you remember that first Zoom team happy hour? We stayed at home and tried to get used to our “new normal.” Boy, did we get used to it! So much so that it no longer feels like the new normal, it’s just…normal. 2020 was when we got used to connecting virtually for things we Written by Oliver Portmann December 18, 2020December 18, 2020
Snow Companies Wins MM&M Awards Silver As COVID-19 started to upend our private, professional and public lives, Snow Companies immediately understood how serious its impact is on the 100 million people with chronic diseases. The patient-engagement agency created #IAmPatient to demonstrate how much can be done with user-generated content, Written by Oliver Portmann October 8, 2020April 20, 2022
Congratulations to the Trailblazer Marketing Team of the Year 2020 The health marketing industry trade magazine, PM360, announced the winners of their 12th annual Trailblazer Awards during a virtual event on Thursday, October 1, 2020. The winner in the category Marketing Team of the Year is the LIBTAYO® (cemiplimab-rwlc) Patient Marketing Team. The team is th Written by Oliver Portmann October 2, 2020October 2, 2020
Honoring Those Who Wear These Colors Every Day Surgical Green, N95 White, Hospital Blue: Thank you to everyone who wears these colors in the fight against COVID-19. To honor those who work long hours and risk their lives to help us through the pandemic, Snow Companies is now proudly flying the #UniteInGratitude flag. Omnicom Health Group has lau Written by Oliver Portmann July 22, 2020April 20, 2022
The Patient’s View: What Value Means to the Person Who Matters Most To best determine what it is that patients value, PM360 turned to companies that have a vast amount of experience working directly with patients. Brenda Snow, Founder & CEO of Snow Companies, reported that the pandemic situation could significantly affect retention and new patient starts if we Written by Oliver Portmann July 15, 2020July 15, 2020
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025November 27, 2025
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
Beyond Awareness: Modeling Shared Decision-Making in Patient Communications Written by Snow Staff May 15, 2025October 23, 2025
Publication Day! Brenda Snow’s “Diagnosed” Available Now Written by Oliver Portmann March 18, 2025March 18, 2025
