Des De Souza Wins 2021 ELITE Award For two decades, Desdemona De Souza has honed her craft with the mind of a scientist and the soul of a caregiver. This year, PM360 has recognized our Associate Vice President’s contributions to the field of patient engagement by including her in the 2021 class of PM360 ELITE Award recipients. Snow Companies congratulates Des for […] Written by Oliver Portmann May 17, 2021May 28, 2021
Blake Shewey Named President of Snow Companies Williamsburg, VA, May 5, 2021 – In the year of its twentieth anniversary, Snow Companies is significantly strengthening its leadership team with the promotion of Blake Shewey to President of the agency. Brenda Snow remains at the helm of the company as its CEO. Blake Shewey stands for a new generation of leaders who build on tried […] Written by Oliver Portmann May 5, 2021May 5, 2021
Snow’s Creative Team Featured Among the Greatest Creators Snow Companies’ Creative Team is being featured in PM360’s Greatest Creators Showcase and in the Greatest Creators Cover Competition. In the Showcase, Klara’s Talent has made the cut: a children’s book illustrated by our wonderful Sofia Melgunova. Klara’s Talent was inspired by a real mom with generalized myasthenia gravis (gMG). Alexion understood that like all parents, […] Written by Oliver Portmann April 11, 2021April 20, 2022
Brenda Snow is 2021 MM+M Hall of Femme Honoree The biopharma marketing trade magazine MM+M has today announced the 2021 class of Hall of Femme honorees. Brenda Snow, whose agency Snow Companies is celebrating its 20th year of existence this year, is listed among this distinguished group of women. Read MM+M’s short interview with Brenda here: https://www.mmm-online.com/home/channel/features/hall-of-femme/brenda-snow-snow-companies/ If you have worked in the pharma […] Written by Oliver Portmann April 6, 2021April 20, 2022
Getting the COVID Shot in Arms will Take More than Logistics To change the vaccine narrative, we need to apply narrative techniques As published in Pharmaceutical Executive, March 1, 2021 Serene music plays softly as we see aerial footage of a park landscape. Dave’s voice tells us how he found himself in the hospital after waking up from a coma. We see Dave hiking a trail […] Written by Oliver Portmann April 2, 2021October 23, 2025
Celebrating Diversity During Black History Month This month, we’re proud to celebrate our diversity in cooperation with OHG Voices and our internal Diversity, Equity & Inclusion (DE&I) Council. Join our Black History Month Patient Panel on February 25th at 4 p.m. ET. Abraham, Chifuan, and Wenora will share their unique perspectives about living with serious health conditions and how minorities navigate […] Written by Oliver Portmann February 9, 2021April 20, 2022
Snow Companies and Pharming Win the Pharma Choice Award We’re proud to announce that Snow Companies, along with our client, Pharming, has won the 2020 Pharma Choice Award in the categories “App” and “Video.” Winners of the Pharma Choice Award are picked based on the number of votes they get from industry peers. The submission in the category “App” was among the strongest vote-getters […] Written by Oliver Portmann January 22, 2021April 20, 2022
The Five Patient Engagement Trends for 2021 Do you remember that first Zoom team happy hour? We stayed at home and tried to get used to our “new normal.” Boy, did we get used to it! So much so that it no longer feels like the new normal, it’s just…normal. 2020 was when we got used to connecting virtually for things we […] Written by Oliver Portmann December 18, 2020December 18, 2020
Snow Companies Wins MM&M Awards Silver As COVID-19 started to upend our private, professional and public lives, Snow Companies immediately understood how serious its impact is on the 100 million people with chronic diseases. The patient-engagement agency created #IAmPatient to demonstrate how much can be done with user-generated content, and how quickly: It asked its patients for video submissions on March […] Written by Oliver Portmann October 8, 2020April 20, 2022
Congratulations to the Trailblazer Marketing Team of the Year 2020 The health marketing industry trade magazine, PM360, announced the winners of their 12th annual Trailblazer Awards during a virtual event on Thursday, October 1, 2020. The winner in the category Marketing Team of the Year is the LIBTAYO® (cemiplimab-rwlc) Patient Marketing Team. The team is the result of an alliance between Regeneron and Sanofi Genzyme as well as their agency […] Written by Oliver Portmann October 2, 2020October 2, 2020
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
