Patients Are Front and Center During Snow Companies’ 20th Anniversary Celebrations Williamsburg, VA, October 26, 2021 – This year, the patient engagement agency Snow Companies looks back at 20 years of its history. Over these years, SNOW has worked with large numbers of patients and captured their stories. The agency is now highlighting 20 of these stories at 20patients.com over the next few weeks. “We wanted this celebration […] Written by Oliver Portmann October 26, 2021November 1, 2021
Snow and Clients on the 2021 Trailblazer List PM360 has published its list of finalists and winners of the 2021 Trailblazer Award. Snow and our clients feature prominently among the initiative finalists. Congratulations to our team members, who have been involved in the development of Alexion’s aHUS Journey Patient Resource Kit and Takeda’s Hemophilia Starter Kit. We would also like to congratulate our […] Written by Oliver Portmann August 12, 2021August 17, 2021
The Three Core Ingredients of Lasting Patient Engagement By Blake Shewey As published in Pharmaceutical Executive, May 3, 2021 What makes patient engagement last? How do brands establish a presence in the patient community that spans the entire product lifecycle? On the occasion of our agency’s 20th anniversary, my colleagues and I came to these conclusions: 1. A culture of authenticity and diligence […] Written by Snow Staff June 11, 2021April 20, 2022
A TikTok Campaign Blueprint TikTok is the seventh most used social platform in the world with 689 million active global users. Given its popularity, is this a platform that pharma marketers should use to engage with patients and doctors? The answer is, as always, it depends. The platform is particularly suited for unbranded campaigns targeting an audience under 30. […] Written by Mark Stechschulte June 11, 2021June 11, 2021
An Artistic Pursuit for Our Team Snow has talent: It’s a fact we’ve confirmed many times before, and here’s the latest example of artistic accomplishment among our staff. The Future Leadership Initiative (FLI) committee has hosted two sessions of Connect & Create: An Artistic Pursuit, a mindful art activity for all Snow employees who want to creatively express themselves. Anna Cunningham, […] Written by Oliver Portmann June 8, 2021June 8, 2021
Des De Souza Wins 2021 ELITE Award For two decades, Desdemona De Souza has honed her craft with the mind of a scientist and the soul of a caregiver. This year, PM360 has recognized our Associate Vice President’s contributions to the field of patient engagement by including her in the 2021 class of PM360 ELITE Award recipients. Snow Companies congratulates Des for […] Written by Oliver Portmann May 17, 2021May 28, 2021
Blake Shewey Named President of Snow Companies Williamsburg, VA, May 5, 2021 – In the year of its twentieth anniversary, Snow Companies is significantly strengthening its leadership team with the promotion of Blake Shewey to President of the agency. Brenda Snow remains at the helm of the company as its CEO. Blake Shewey stands for a new generation of leaders who build on tried […] Written by Oliver Portmann May 5, 2021May 5, 2021
Every Pharma Marketer Should Apply These Regulatory Safeguards By Nicole Hoadley In March, I had the opportunity to participate in a panel at DIA. The topic was on influencer marketing and its legal and regulatory implications. The somewhat inconsistent way professionals use the vernacular is what stood out to me the most. We should fix that by clarifying the definitions of what we mean […] Written by Snow Staff April 19, 2021April 20, 2022
Snow’s Creative Team Featured Among the Greatest Creators Snow Companies’ Creative Team is being featured in PM360’s Greatest Creators Showcase and in the Greatest Creators Cover Competition. In the Showcase, Klara’s Talent has made the cut: a children’s book illustrated by our wonderful Sofia Melgunova. Klara’s Talent was inspired by a real mom with generalized myasthenia gravis (gMG). Alexion understood that like all parents, […] Written by Oliver Portmann April 11, 2021April 20, 2022
Brenda Snow is 2021 MM+M Hall of Femme Honoree The biopharma marketing trade magazine MM+M has today announced the 2021 class of Hall of Femme honorees. Brenda Snow, whose agency Snow Companies is celebrating its 20th year of existence this year, is listed among this distinguished group of women. Read MM+M’s short interview with Brenda here: https://www.mmm-online.com/home/channel/features/hall-of-femme/brenda-snow-snow-companies/ If you have worked in the pharma […] Written by Oliver Portmann April 6, 2021April 20, 2022
Read this Before You Automate Patient Content Written by Oliver Portmann December 1, 2025May 12, 2026
The End of DTC? Time to Rethink Patient Engagement Written by Snow Staff November 11, 2025November 11, 2025
From Outreach to Ownership: Why Co-Creation Can’t Wait Written by Snow Staff September 25, 2025October 23, 2025
